Channel Marketing Specialist, Sophos

• We are looking for an ambitious Channel Marketing Manager (m/f/d) responsible for developing, implementing, and measuring marketing activities in the assigned region
• The position requires residency in Germany, a valid work permit, fluent German (C1) in spoken and written form, and good English skills (B2)
• Strong relationship-building and teamwork skills
• Excellent communication abilities
• Fluent in German (C1) and proficient in English (B2)
• Proficiency in MS Office applications
• Experience in planning and executing marketing initiatives
• Project management and coordination skills
• Experience working with external service providers and agencies
• At least first experience in channel marketing, distribution preferred
• Willingness to travel within the assigned region for events, meetings, and training sessions
• Occasional overseas travel for internal marketing or partner conferences
• Flexibility to work outside standard business hours for events when required
• Strategic Collaboration – Work with EMEA Marketing to share insights, best practices, and ensure alignment with company-wide marketing objectives

• The goal of this role is to drive indirect sales growth through Sophos distributors and resellers, ensuring annual sales targets are met
• Joint Marketing Initiatives – Plan, promote, and execute marketing programs with Sophos distributors, selected partners and the internal sales team according to global OKRs and local targets
• Demand Generation Initiatives – Set goals, track performance, and optimize New Customer Demand Gen initiatives in collaboration with partners and internal teams, based on the global OKRs
• Sales Team Enablement – Train sales teams on Demand Gen strategies and work closely with SDRs for lead follow-up and performance tracking
• Partner Portal & Incentive Management – Plan, organize and optimize regional partner portals, programs, and incentive structures
• Marketing Campaign Coordination – Align and localize marketing campaigns for partner and distributors with global teams, ensuring effective implementation and success tracking
• Event Planning & Execution – Organize and attend industry events, fairs, conferences, and Sophos-driven events for partners
• Development Program – Plan and coordinate regional webinar and enablement initiatives to engage and educate partners and prospect partners
• Budget & Performance Reporting – Provide quarterly reports on channel marketing expenditures and measure success metrics and coordinate, organize the dedicated budget

• Remote-first working model & hybrid options
• We encourage teams to get together in person periodically to help facilitate teamwork
• Flexible start and end times for many roles
• Leadership development program
• Access to LinkedIn Learning
• Global internal coaching program (Coach Match)
• Periodic Sophos wellness days off for all Sophos to help employees relax and recharge
• Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses
• Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues
• Free annual subscription to the Calm app
• Paid parental leave, caregiver leave & bereavement/compassion leave available
• We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!
• Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world
• Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company
• Health care benefits available worldwide

Total funding: $2.7m

Due to the fast-evolving nature of cybercrime, companies can struggle to keep their security up-to-date and resilient. Sophos provides managed cybersecurity services to identify and resolve cyberthreats within all sizes of organisations, combining cutting edge cybersecurity tech with expert support teams.