Technical Account Manager, Applecart
$105-120k
+ Bonus & Equity compensation
More information about location
3-5 days a week in office
Social graph platform for marketing
Open for applications
Social graph platform for marketing
101-200 employees
Open for applications
$105-120k
+ Bonus & Equity compensation
More information about location
3-5 days a week in office
101-200 employees
Company mission
To provide the intelligence that sophisticated organizations use to power their strategy for winning over key decision makers.
Role
Who you are
- You should be an expert in multiple programmatic DSPs, and are a self-starter who knows how to figure things out, even if it’s something you’ve never done before
- An ideal candidate has worked with custom-list targeting before, knows how to troubleshoot ad tags and ad server macros, and understands the nuances of reaching individuals 1 to 1 through digital advertising
- 4+ years of experience trafficking programmatic campaigns, including Google Campaign Manager, TTD, Basis, other DSPs
- Client account management experience
- Track record of success in past project management roles
- Passion for process improvement and building best practices from scratch; love of problem solving
- Well-organized and a self-starter with close attention to detail
- Vendor management experience
- An energetic, upbeat disposition and excellent sense of humor
What the job involves
- As a Technical Account Manager, you will manage technical implementation, data collection and campaign set up for Applecart’s Decision Maker Insights reporting, as well as work directly with clients, external media partners and DSPs to troubleshoot
- Your day-to-day will include collaborating with Applecart’s Product team to come up with innovative solutions to our client’s problems
- You will own testing new client tagging solutions, including understanding ad server macros and troubleshooting
- You will communicate regularly with our clients, their buying platforms, and our measurement partners and vendors to ensure that we can provide robust, uninterrupted, and insightful reporting to our clients on a regular cadence
- Work directly with programmatic partners to set up Applecart campaign tracking
- Create and manage tickets with partner(s) to set up new data flows for clients and buying platforms
- Join calls and email threads to walk through requirements for getting set up with Applecart Decision Maker Insights
- Build campaigns in ad server, setting up processes and infrastructure for error-free trafficking, including setting up ad tags and ad server macros
- Guide best practices for implementing ad tags and/or media data collection across different DSPs, and educate Client Services team on how to talk to their clients about ad tags
- Build relationships with external media partners and documentation on how to work with various partners
Our take
Applecart uses publicly available data, both online and offline to build a map of real-world interpersonal relationships, which clients can leverage to run more rewarding advertising and marketing campaigns.
The company was founded on the ideal that social influence, or word of mouth, is the most impactful motivator. Thus, its social graph technology theoretically allows for more accurate targeted advertising than geo-fencing or demographic targeting.
Applecart started out on political campaigns, encouraging people to get involved in elections and boost low voter turnout. In the last few years however, the company has begun to move further into commercial work with the likes of Boeing, as well as nonprofits such as The Business Roundtable.
Interestingly, one of Applecart’s major backers, and now a board member, is Ari Emanuel, the CEO of Endeavor – an entertainment and media agency which owns the Ultimate Fighting Championship (UFC). While it’s not clear that the UFC is a customer of Applecart at present, this does give a strong indication of the level of clients that the company now has access to.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2023
$10.4m
LATE VC
Jul 2018
$4.1m
EARLY VC
Total funding: $14.5m
Company benefits
- Applecart pays 75% contribution towards Medical, Dental and Vision
- 401(k) with 4% company match
- HSA and FSA
- OneMedical: On-demand primary care free to all employees whether you take our insurance or not!
- Health Advocate: Personal healthcare concierge
- Teladoc: Network of virtual healthcare providers
- Talkspace: Online mental health therapy
- Headspace: Full access to the meditation app
- Kindbody: Fertility & gynecology services
- 35 days of Paid Time Off: 20 vacation days, 10 personal days, 5 sick days
- 14 company holidays
- Bereavement leave
- 16 weeks of fully paid parental leave inclusive of birth and adoption for primary and secondary caregivers
- Frequent company-wide and team social events such as game nights, cooking classes, summer boat cruises, paint & sip, karaoke, escape the room, bowling, team dinners, baseball games, holiday parties and plenty more
- Stocked fridge of full of drinks and plenty of healthy (and less healthy) snacks
- Weekly happy hour and bagel breakfast
- Pre-tax commuter benefits
- $300 workstation budget to personalize your at-home or in-office space
- Hybrid in-office setup: we work from our office in midtown Manhattan every Tuesday - Thursday and give the option to work from anywhere on Monday and Friday
Company HQ
Garment District, New York, NY
Articles
Leadership
Matthew Kalmans
(Co-CEO)Forbes 30 under 30. Co-founded Applecart while an undergraduate student at the University of Pennsylvania.
Sacha Samotin
(Co-CEO)Forbes 30 under 30. Along with co-founder and co-CEO Matthew Kalmans, studied at the University of Pennsylvania, where Applecart was first launched.
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