Senior Product Marketing Manager, Favor
2+ days a week in office
Contact-free food and essential order service
Job no longer available
Contact-free food and essential order service
1001+ employees
Job no longer available
2+ days a week in office
1001+ employees
Company mission
To create a more connected community to get anything delivered through an affordable and personalized service.
Role
Who you are
- 5+ years of product marketing experience
- Experience launching consumer products at scale within an agile software development environment
- A proven track record of being the sole owner responsible for creating effective product marketing programs
- Demonstrated ability to lead and drive alignment across cross-functional teams
- Experience working directly with product managers, designers, researchers, business analysts, and marketers—and an ability to “speak their language” when needed
- Excellent written, communication, presentation, and organizational skills
- Strong attention to detail
- Ability to manage multiple projects in a fast-paced environment
- A degree in computer science, business, or a related field is a plus, but not required
- You thrive while leading in a fast-paced, regularly changing environment. You turn chaos into order, and you love doing it. People look to you for guidance in times of turmoil
- You are most comfortable when there’s too much to do. You aren’t easily overwhelmed and you prioritize tasks naturally. You’re not afraid to focus on one thing at a time when it’s needed
- You have a high dynamic range. You can see the big picture but are comfortable diving deep into the details. You’re not above rolling up your sleeves and doing the grunt work
- You are confident but humble. You can make decisions with the wisdom to change course as soon as needed
- You can synthesize data, form hypotheses, develop insights, and propose actionable solutions
- You have a strong understanding of the various functional aspects of a product and marketing organization
What the job involves
- The Favor Product team is looking for a Sr. Product Marketing Manager to set the vision and strategy for our suite of products across customers, Runners (that’s what we call Favor delivery drivers), restaurants, stores, and internal teams
- The Sr. Product Marketing Manager is responsible for working with the Product, Brand, and Marketing teams to shape the vision of our products and share them with relevant parties
- They will have a pulse on the competitive landscape within the technology and on-demand sectors and will use this knowledge to inform product and marketing decisions
- The ideal candidate can bring their past experience to the table to position Favor as the best product for customers, Runners, and partners and help us differentiate ourselves from our competitors
- Own and develop product positioning and messaging that differentiates the Favor brand and products in the on-demand market
- Plan the marketing strategy behind new product launches and releases while collaborating with our Integrated Marketing team on the cross-functional implementation of the plan
- Drive engagement among Runners, customers, and merchants by developing a cohesive strategy that ties in with our value propositions
- Collaborate with the Research team to help generate insights that shape the product strategy
- Communicate the value of new products and features to internal Product and Marketing teams
- Be the expert on best practices in Product Marketing strategy and communications
- Work with our Brand Strategy team to differentiate Favor from the competition in the on-demand community through programs, messaging, and product recommendations
- Evaluate product effectiveness in driving customer value and collaborate with Product teams during post-launch measurement to inform future product enhancements and development
- Collaborate with our Creative and Integrated Marketing teams on a go-to-market strategy across marketing channels, including emails, push notifications, and a wide range of promotional materials
- Establish and lead cross-functional teams and projects
Our take
More and more people are looking to get things delivered fast, and businesses are trying to find inventive ways to meet the demand and get people’s purchases to them as quickly as possible. Favor solves this problem, with an on-demand delivery service that depends on “runners” to get products to customers quickly.
Customers can browse on the Favor app and select items from their list or input items from other stores in the delivery zone, and Favor runners will collect the item and deliver it within an hour. For customers in a hurry, this is obviously appealing. While many on-demand delivery services struggle to scale, Favor itself has managed to scale its operations across Texas and expanded into Philadelphia in mid 2022.
This centralization has given the company an advantage over competitors who have since gone out of business, but it isn’t yet clear if other competitors will imitate Favor's approach to gain market share. The company faces strong challenges from deep-pocketed rivals like DoorDash and Uber Eats.
Freddie
Company Specialist
Insights
Company
Funding (2 rounds)
Sep 2017
$22m
SERIES B
Mar 2015
$13m
SERIES A
Total funding: $35m
Company benefits
- We offer premium health, vision, dental, life and 401(k) options. We go beyond the basics with complimentary meals, commuter benefits, dependent care, and of course - Favor delivery credit and H-E-B discounts
- With a fitness center in the office, we equip you with ways to stay healthy and happy. Any complimentary meals and snacks always feature health options
- Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through beer Fridays, quarterly company-wide events, and regular connection opportunities
- Our HQ, the Eastside Tech Hub, is located in the heart of East Austin and boasts multiple lounge areas, a coffee bar, library, fully stocked kitchen, wellness center with bouldering wall, and more
- We offer unlimited PTO for salary employees and ample vacation time to all team members. We empower you to live your best life and do your best work!
- We encourage personal growth and education through regular Learning Labs taught by internal team members and external facilitators
Company values
- Keep running - We have lofty goals and the only way to achieve them is to hustle through the challenges. Don’t stop ‘til Tokyo!
- Good vibes - We bring our best selves every day. No matter what comes at us, we attack our work with positivity and resilience
- Own your sh*t - Your position here is valuable and you were chosen for a reason. Be purposeful with your actions and hold yourself accountable
- Community first - We’re connected to the people around us. We don’t just run in someone else’s shoes, we also know the path they took and how they got there
Company HQ
Holly, Austin, TX
Articles
Founders
Keith Duncan
(CEO, not founder)Began working at the company as SVP of Sales & Business Development and was promoted to CRO within 4 years. They then worked as CRO at Orchard before returning to Favor as CEO in 2023.
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