Influencer Marketing Executive, Moonpig
Online company for personalised cards, gifts and flowers
Job no longer available
Online company for personalised cards, gifts and flowers
201-500 employees
Job no longer available
201-500 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- 1-2 years experience in influencer marketing, partnerships, community management, or a similar role
- Strong negotiation skills and expertise in running influencer campaigns
- Demonstrated experience and ability in working with other marketing functions to extend the value of influencers and ambassadors
- Experience using social media and influencer management tools
- Excellent commercial and analytical skills, with an ability to understand the key drivers of performance within influencer marketing and partnerships to deliver strong growth
- Proficiency in all social media platforms, particularly understanding of tracking and data
- Excellent organisational skills with the ability to manage multiple tasks and projects simultaneously
- The ability to express insights, suggestions, and make challenges to both internal teams and external partners
- Strong interpersonal and communication skills, bringing energy to any environment you enter
- Knowledge of the influencer landscape in the US or Australian market
What the job involves
- As the Influencer and Community Management Executive you will play a crucial role in executing our content creator and influencer strategy, ensuring that our brand is well-represented across various social media platforms
- You will be responsible for sourcing and managing relationships with influencers, overseeing campaign activities, and engaging with our community across social
- This role will work closely with creators, agencies, and our internal teams to increase brand visibility, engagement, and acquisition through well-planned influencer and partnership collaborations
- Support influencer and community management activities across three distinct markets, understanding and adapting to the unique needs and preferences of each
- Help drive our creator marketing strategy and execution across various social channels such as Instagram, YouTube, TikTok and Podcasts
- Identify and strategically reach out to potential influencers, content creators and brand ambassadors who align with our brand values and marketing objectives
- Support with the creation of influencer campaign briefs and oversee the execution ensuring that deliverables are met and campaigns run smoothly
- Negotiate contracts and manage agreements to ensure mutually beneficial partnerships
- Serve as the main contact for influencers and partners, providing them with needed information, resources and support
- Align influencer and UGC strategies with our broader marketing goals, focusing on brand awareness and customer acquisition
- Track results and monitor planned activities for paid partnerships to ensure timely execution and alignment with campaign objectives
- Monitor and reply to direct messages, comments, and interactions on our social accounts, ensuring a positive and engaging customer experience
- Manage UGC to leverage authentic customer experiences in our marketing strategies
- Plan and source content to post our social channels
- Stay up-to-date with social media and influencer trends, platform updates, and best practices
- Seek out partnership opportunities and be proactive in suggesting innovative strategies to keep our brand ahead of the curve
Salary benchmarks
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120m.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
Now, Moonpig is looking to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Brothers. Furthermore, with 90% of greetings cards being sold offline, Moonpig still has a huge potential for new growth.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
48% female employees
3% employee growth in 12 months
Company
Employee endorsements
Career progression
"I joined Moonpig as an Individual Contributor and have had endless opportunities for progression - not only in the form of promotion but also in the..."
Company benefits
- Contributory Pension Scheme
- Enhanced Maternity and Paternity Leave
- Life Insurance
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
- Video therapy sessions through Spill, to support positive mental health
Company values
- Be Brave - When we see opportunities, big or small, we grab them. Our strong judgement and the knowledge that others have our back means we feel confident to take risks. Being brave comes in all shapes and sizes; sometimes it’s ‘just’ speaking up or giving a colleague some feedback that you know will help them grow. It’s about challenging, getting involved and making yourself heard
- Raise the Bar - We take ownership, deliver on our promises and continuously strive to raise the bar in everything we do. We don’t just meet our goals, we exceed them - and we’re always thinking five steps ahead to figure out how we can increase our impact even further
- Keep it Simple - We always strive to simplify both what we do and how we do it. That means that we focus on the things that will have the most impact, figure out the simplest way to deliver them and don’t, ever, over-complicate things
- Think Team - We do what’s right to help everyone thrive – not what feeds our ego. We think beyond the boundaries of our immediate team and call on others to make magic happen across teams. We have deep levels of trust with one another and share information generously, but never excessively. We win together because we think of the ‘we’ before the ‘I’
Company HQ
Farringdon, London, UK
Articles
Leadership
Nickyl Raithatha
(CEO, not founder)Previously worked in banking at Goldman Sachs, then went on to lead Rocket Internet's eCommerce portfolio, before founding Finery, a womenswear brand.
People progressing
Joined as Head of Product Security in November 2019, promoted to Head of Security after 5 months and then to Director of Security of Engineering in January of 2022.
Diversity & Inclusion at Moonpig
Hannah Berman (Senior TA Partner )
- We are very proud of our Employee Resource Groups which include: Women's Inclusion Network, LGBTQ+ Committee, Moonpig Against Racism
- We conduct unconscious bias training across the business and also focus in on the recruitment journey as well for Hiring Managers to support everyone and promote inclusion.
- Our Job Descriptions are put through both a gender decoder and also a readability decoder to be more inclusive for both men and women and also for those who may have difficulty reading complex job descriptions.
- We invest in specific platforms which focus on diverse backgrounds and individuals in terms of sourcing and recruiting talent in to Moonpig.
- We provide mental health support for every employee through a 3rd party provider. This can be accessed directly and confidentially.
- We hire 3 apprentice engineers each year with at least 50% of these being females.
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