Lifecycle Marketing Manager, PerformYard
HR & performance management platform
Open for applications
HR & performance management platform
21-100 employees
Open for applications
21-100 employees
Company mission
To change how performance is managed and measured in organisations of all sizes.
Role
Who you are
- If you are looking to take on an impactful role in marketing a product that provides clear value to the world and is loved by its users, then keep reading!
- This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create segmented experiences at scale
- 6+ years of experience in lifecycle marketing/email marketing
- 4+ years of B2B marketing experience
- Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience with CRM and marketing automation tools, such as HubSpot, or Salesforce
- Strong understanding of customer behavior and segmentation
- Excellent communication and collaboration skills
- Advanced analytical skills and ability to use data to inform decisions
- Extensive experience with A/B testing and experimentation
- Strong understanding of HTML and CSS
What the job involves
- We are looking for a Marketing leader to join our fast growing and category leading SaaS business
- As the Lifecycle Marketing Manager, you will be responsible for developing and executing marketing strategies that maximize engagement and increase revenue from the time a prospect becomes a lead all the way through their customer journey
- You will be a key driver of marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across prospect segments and life stages
- Own ideation, strategy, and execution of lead and customer lifecycle campaigns to generate sales pipeline and increase customer retention
- Develop and execute email marketing campaigns, including promotional campaigns, product marketing campaigns, triggered messages, and nurture campaigns
- Design and implement experimentation plans to continuously optimize and improve campaign effectiveness
- Drive growth across key metrics (SQLs, Demos, Pipeline, Revenue) - measure success, optimize against targets, and report on performance on a regular cadence
- Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
- Collaborate with cross-functional teams, including product, sales, and customer success to develop and execute integrated marketing campaigns
Our take
Feedback and employee recognition has proven to be a powerful tool in boosting productivity within a workplace. Perform Yard is an HR platform that provides an intuitive interface for employees to track, schedule and promote a review culture within a business. These tools foster talent through organisations, without employees' opinions being missed.
Features include an overview of review tracking for employees, as well as analytics and data tools that support HR departments in improving their processes. Alongside helping to formalize face-to-face check-ins and reviews, the platform also hosts a selection of automated feedback forms, and structures for peer nominations.
Perform Yard has shown impressive growth since founding in 2013, having evolved alongside different HR compliances and needs. It has since become the number 1 ranked performance management system by G2, and recent funding will support accelerated hiring that will allow the company to solve performance management issues for more businesses moving forwards.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Jan 2024
$95m
LATE VC
Jan 2021
$1.7m
SEED
Total funding: $96.9m
Company benefits
- Medical, dental and vision health insurance benefits w/HSA plan
- Disability insurance
- 401k plan
- Generous PTO
- Paid holiday and other benefits
Company HQ
Virginia Square, Arlington, VA
Articles
Leadership
Benjamin Hastings
(CEO)Previously President of Get Grow, and Director of Government Sales for Decision Lens.
Jon Malpass
(SVP of Operations)Prior work includes Operations Director of Get Grow, and Director of Decision Solutions Group for Decision Lens.
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