Senior B2B Marketing Communications Manager, The Economist
2-5 days a week in office
International weekly newspaper
Open for applications
International weekly newspaper
1001+ employees
Open for applications
2-5 days a week in office
1001+ employees
Company mission
To take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.
Role
Who you are
- Proven experience in marketing campaign management, in a B2B environment
- Strong background in performance analytics, marketing operations, and channel marketing
- Demonstrated ability to translate data insights into actionable marketing strategies
- Familiarity with marketing automation tools and CRM systems
- Analytical Campaign Strategist: Demonstrates a strong ability to analyse complex data sets to drive strategic campaign decisions. Proven track record in utilising insights for effective campaign planning and execution
- Marketing Operations Expert: Experienced in managing multi-channel campaigns using CRM and marketing automation tools. Known for streamlining marketing processes for efficiency and impact
- Dynamic Team Leader: Recognized for leading teams with a proactive approach, fostering innovation, and driving marketing effectiveness
- Adaptable to Diverse Marketing Environments: Skilled in navigating and managing campaigns in various cultural and regional contexts, understanding local market dynamics and consumer behaviour
- European multicultural experience is a must, along with a clear understanding of the varied cultural, economic, and political landscapes across the region
What the job involves
- The Senior Marketing Communications Manager is a strategic role responsible for driving the effectiveness and success of our marketing campaigns
- This position reports to the B2B Head of Marketing and plays a pivotal role in shaping our marketing strategies through data-driven insights and operational excellence
- The primary objective of the Senior Marketing Communications Manager is to lead and optimise the effectiveness of our marketing campaigns in the diverse and multifaceted regions of the UK, Europe, the Middle East, and Africa
- This role is instrumental in shaping and executing marketing strategies, utilising data-driven insights to drive decision-making, and ensuring alignment with the company's broader marketing objectives
- Lead the development of comprehensive campaign plans, integrating insights from various channels, customer segments, and data points
- Apply advanced analytics for predicting trends, understanding customer behaviour, and forecasting future campaign outcomes
- Formulate individual channel strategies, plans, and budgets that align with the overall campaign goals
- Develop and maintain strong relationships with channel partners, collaboratively executing joint marketing campaigns
- Analyse channel performance data to identify trends, areas for improvement, and inform strategy adjustments based on data insights
- Assist in creating channel-specific marketing materials, applying principles of copywriting and design for maximum effectiveness
- Set and communicate performance goals, integrating best practices and evolving metrics as technology and marketing landscapes change
- Generate detailed reports and narratives to contextualise and explain performance goals and outcomes
- Formulate evidence-based recommendations for performance enhancement by applying insights from previous campaigns
- Document, refine, and improve marketing processes at both campaign and plan levels
- Manage multi-channel campaigns efficiently using the latest marketing technologies, ensuring alignment with operational strategies
- Maintain and update data in marketing automation systems, adhering to the data governance framework
- Create and implement local marketing strategies that align with global objectives, considering cultural nuances and regional market dynamics
- Adapt marketing strategies to respect and appeal to diverse cultural norms and values in different regions
- Contribute to the development of region-specific marketing strategies, understanding local market dynamics and consumer behaviour
Salary benchmarks
Our take
Founded in 1843, the Economist is one of the best-known and well-read current affairs publications in the world, able to boast an ever-growing international circulation of around 1.5m readers. With sections ranging from US business news to the best new books & art, The Economist is a key figure within the huge journalism market.
Given its big market share, the key question for The Economist will be where it goes from here. Likely, the plan will be to carry on with business as usual. Critically, unlike many of its competitors, during the coronavirus pandemic The Economist has seen little decline in business, even as sales of paper-newspapers have declined globally. In particular, this is because the Economist has been operating a hybrid system of online and paper news for many years now, and so its core business has had relatively little to adapt to during the pandemic.
So, the key thing for The Economist will be ensuring that it keeps producing high-quality journalism into the future. In an age where the news is constantly plagued by distrust and misinformation, The Economist has a golden opportunity to set itself apart as a quality institution going forward.
Kirsty
Company Specialist
Insights
Company
Company benefits
- Team +/ individual performance bonuses
- Extended life assurance
- Training and development programmes
- Funding available for further education
- Work from home opportunities
- Health insurance
Company values
- Independence
- Integrity
- Excellence
- Inclusivity
- Openness
Company HQ
London, UK
Articles
Leadership
Lara Salameh Boro
(CEO (Not Founder))Lara has prevoiusly been CEO at Top Right Group and Informa. They are also a Non Executive Director at RWS HOLDINGS PLC.
People progressing
Joined as Digital Marketing Specialist in 2016, promoted three times since to Head of Owned Audience.
Diversity & Inclusion at The Economist
- Commitment to equal opportunities and inclusion
- Applications from all backgrounds encouraged
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