Head of Marketing, The Economist
Economist Intelligence & Impact Partnerships
2-5 days a week in office
International weekly newspaper
Be an early applicant
International weekly newspaper
1001+ employees
Be an early applicant
2-5 days a week in office
1001+ employees
Company mission
To take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.
Role
Who you are
- Extensive experience in strategic marketing leadership within B2B and/or SaaS environments, demonstrating a track record of success in leading marketing transformations focused on market engagement
- Proven expertise in developing and executing Portfolio marketing strategies. Understanding of Account-Based Marketing strategies
- Strong analytical skills for portfolio marketing and generating customer insights, and a strong foundation in brand and value messaging across multiple channels
- Experience in cross-functional collaboration, especially with sales and product management teams
- History of managing large-scale marketing programs and adapting to market and organisational changes
- Leadership ability with a track record of influencing and driving innovation in marketing practices
- Expertise in portfolio or product GTM marketing along with a strong understanding of B2B marketing dynamics
- Advanced analytical and research skills to generate actionable customer insights
- Proficiency in developing compelling value propositions and brand messaging
- Strong collaboration and communication skills for cross-functional teamwork
- Ability to manage large-scale marketing programs and adapt strategies as needed
- Innovative mindset with a focus on leveraging technology in marketing strategies
- Excellent project management skills, with attention to detail and deadlines
What the job involves
- The Head of Marketing for Economist Intelligence and Economist Impact Partnerships is a transformative role designed to lead and redefine our approach to customer engagement, making our marketing efforts more agile, responsive, and customer-centric
- This role is not only about leading a team but also about being a visionary who can integrate comprehensive strategies with our business goals and customer needs, setting new standards in our industry
- Develop and support the execution of strategic marketing initiatives that align with the business unit’s vision and goals, driving customer engagement through innovative strategies such as account-based Marketing & portfolio marketing, and ensuring cohesive brand messaging
- Ensure marketing initiatives are aligned with business goals and deeply resonate with customers
- Foster collaboration across departments, adapt to market trends, and leverage customer insights to drive growth, retention, and advocacy, setting new standards for marketing excellence within the industry
- Strategic Marketing Leadership: Spearhead the development and execution of an overarching marketing strategy that aligns with the business unit's vision and goals, ensuring a customer-first approach in all marketing activities. This includes setting clear Objectives and Key results (OKR’s) to support the drive for business growth and customer loyalty
- Marketing Strategy Development and Execution: Drive the creation of detailed marketing plans that incorporate audience engagement, go-to-market approaches, demand generation, cross-selling and upselling, and client retention strategies. This involves leveraging stakeholder feedback, utilising established methodologies and best practices. Lead the marketing planning process, ensuring flexibility and responsiveness to evolving market trends and organisational changes. This responsibility entails continuous monitoring and adjustment of marketing plans to align with the company’s financial objectives and market dynamics
- Account-Based Marketing Implementation: Leverage the appropriate Account-Based Marketing (ABM) approach focused on engaging potential high-value clients with personalised marketing campaigns. This includes developing customised communication and engagement plans, and measuring the effectiveness of these strategies in driving sales and building strong client relationships
- Portfolio Marketing Management: Generate insightful customer analytics to inform portfolio marketing strategies, supporting the creation of compelling value propositions and campaign strategies that resonate with target audiences. Maintain and demonstrate a deep understanding of market trends, customer needs, and the competitive landscape to effectively position the company’s products and services
- Value Messaging and Brand Positioning: Articulate and communicate the unique value propositions of the company's offerings, developing clear and compelling messaging that highlights the benefits and differentiators of our products and services. Ensure consistency in value messaging across all marketing channels and touchpoints, reinforcing the company’s brand identity and value to customers
- Collaboration with Sales and Product Management: Establish and maintain strong collaborative relationships with the sales and product management teams to ensure alignment between marketing strategies and sales objectives, as well as product development. This involves regular strategic discussions to understand their challenges and objectives, translating product features into marketing narratives, and ensuring that marketing efforts support product adoption and sales performance
Salary benchmarks
Our take
Founded in 1843, the Economist is one of the best-known and well-read current affairs publications in the world, able to boast an ever-growing international circulation of around 1.5m readers. With sections ranging from US business news to the best new books & art, The Economist is a key figure within the huge journalism market.
Given its big market share, the key question for The Economist will be where it goes from here. Likely, the plan will be to carry on with business as usual. Critically, unlike many of its competitors, during the coronavirus pandemic The Economist has seen little decline in business, even as sales of paper-newspapers have declined globally. In particular, this is because the Economist has been operating a hybrid system of online and paper news for many years now, and so its core business has had relatively little to adapt to during the pandemic.
So, the key thing for The Economist will be ensuring that it keeps producing high-quality journalism into the future. In an age where the news is constantly plagued by distrust and misinformation, The Economist has a golden opportunity to set itself apart as a quality institution going forward.
Kirsty
Company Specialist
Insights
Company
Company benefits
- Team +/ individual performance bonuses
- Extended life assurance
- Training and development programmes
- Funding available for further education
- Work from home opportunities
- Health insurance
Company values
- Independence
- Integrity
- Excellence
- Inclusivity
- Openness
Company HQ
London, UK
Articles
Leadership
Lara Salameh Boro
(CEO (Not Founder))Lara has prevoiusly been CEO at Top Right Group and Informa. They are also a Non Executive Director at RWS HOLDINGS PLC.
People progressing
Joined as Digital Marketing Specialist in 2016, promoted three times since to Head of Owned Audience.
Diversity & Inclusion at The Economist
- Commitment to equal opportunities and inclusion
- Applications from all backgrounds encouraged
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