Director of Product Marketing, BigTime Software

Salary not provided

+ Quarterly bonus

Salesforce
Hubspot
Senior and Expert level
Chicago

More information about location

3+ days a week in office

BigTime Software

Real-time insight for professional services

Job no longer available

BigTime Software

Real-time insight for professional services

101-200 employees

B2BBusiness IntelligenceSaaS

Job no longer available

Salary not provided

+ Quarterly bonus

Salesforce
Hubspot
Senior and Expert level
Chicago

More information about location

3+ days a week in office

101-200 employees

B2BBusiness IntelligenceSaaS

Company mission

To be the engine behind the greatest professional services firms on the planet.

Role

Who you are

  • 5+ years in leadership of a product marketing and/or customer marketing function within a highly matrixed SaaS/tech organization
  • Ability to translate SaaS product capabilities into compelling customer-focused messaging, with deep understanding of the buyer’s journey and customer personas
  • Outstanding verbal and written communication skills - comfortable with creating and delivering presentations in a range of environments and developing strong stakeholder relationships
  • Expert ability to influence senior stakeholders on Product Marketing philosophies, strategies, process management and how cross-team collaboration is successful
  • Comfortable leading cross-functional projects in a fast-paced, high-growth environment
  • Strong analytical skills with experience in monitoring and interpreting campaign performance data to drive results
  • Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success
  • Expertise in 6sense, HubSpot, and Salesforce and in managing in-app and email campaigns
  • Strategic Decision Making; The ability to develop a long-term vision and plan for the organization, and to make decisions that align with that vision. The ability to make tough decisions, often with limited information and in complex situations, and to consider the potential impact of those decisions on the organization. Staying focused on goals
  • Innovation & Change Management; The ability to anticipate and navigate change within the organization, and to lead others through transitions. Strong understanding of need for change in high-growth environment. The ability to think creatively and to foster a culture of innovation within the organization. Willingness to think outside of the box and try new strategies
  • Communication; The ability to communicate effectively with all stakeholders, both verbally and in writing. Ability to adapt communication style to different audiences. Ability to deliver compelling executive-level presentations, including board level presentations, story telling through the utilization of business and data insights
  • Emotional Intelligence; The ability to understand and manage one's own emotions and those of others. Ability to use that understanding to build strong relationships and influence others. The ability to empathetically give feedback and execute Radical Candor as needed
  • Team Building & Leadership; The ability to build and lead high-performing teams. Ability to develop and coach team members to reach their full potential. The ability to create an environment of collaboration and support on the team and foster a sense of safety. Service leadership skills. Sharing power, putting the needs of others first and helping people develop and perform as highly as possible
  • Operational Acumen; Making data-driven decisions. The ability to establish KPIs effectively. Tying operations to numbers. Objectively evaluate team performance using healthy metrics. The ability to understand and manage financial resources effectively and to make sound financial decisions for the organization

What the job involves

  • In this role, you’ll build and mentor a talented team of product marketers – overseeing go-to-market strategies, customer advocacy, and multi-channel campaigns that drive expansion and deepen customer engagement
  • With your strategic insight and operational expertise, you’ll champion BigTime’s voice of the customer; translating feedback into actionable insights that impact everything from product development to positioning
  • Team Leadership: Hire, coach, and motivate a high-performing, data-driven Product Marketing team
  • Growth Strategy: Lead cross-sell and upsell strategies to expand business within existing accounts, driving multi-channel demand generation
  • Go-to-Market Execution: Develop and execute go-to-market plans in collaboration with product, engineering, UX, sales, customer success, and operations teams
  • Product Vision & Roadmap Strategy: Develop and maintain a product vision, strategy, and roadmap that align with the company's mission, address customer needs, and guide product development to meet business goals and market demands
  • Positioning and Messaging: Shape BigTime’s product positioning and create customer-focused messaging for all stages of the buyer journey
  • Pricing Strategy: Lead pricing and packaging strategies for multiple product lines
  • Customer Advocacy: Build a customer advocacy program, creating testimonials, case studies, and stories to highlight customer successes
  • Voice of the Customer: Establish the team as experts on customer insights and feedback
  • Campaign Performance: Monitor and optimize upsell and engagement campaign performance through data analysis
  • Use Case Development: Guide the team in developing compelling use cases for differentiated product positioning
  • Content Contribution: Support content creation across various formats and channels, including thought leadership and product communications
  • Be onsite at our downtown Chicago office (near Union Station) 3 times per week

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Insights

4% employee growth in 12 months

Company

Company benefits

  • Opportunities for Advancement
  • Generous Time Off & Holidays
  • 401(k) Savings Plan + Match
  • Ongoing Training & Learning
  • Wellness Benefits
  • Paid Parental Leave
  • Weekly Lunch Stipend
  • Company Paid Health, Dental, & Vision
  • Hybrid/Flexible Work Environment
  • Company Outings & Team Offsites

Funding (last 2 of 3 rounds)

Jan 2022

$100m

GROWTH EQUITY VC

May 2019

$14m

SERIES B

Total funding: $116.7m

Our take

Time is a valuable asset for any business, but recording and invoicing it manually can prove cumbersome, especially at scale. This is the reason why many companies turn to professional service automation (PSA) tools, such as that offered by BigTime Software.

The company offers a cloud-based suite of practice management tools that allows professional services – from accountants to architects – to track, manage and invoice their time. The platform also provides services in other areas, such as allowing companies to schedule employees and manage their projects.

In 2022, BigTime Software acquired Projector, a leader in the PSA space, combining Projector's functionality with BigTime's scale of operation. It has also now acquired WorkRails, which stenghtens its CPQ and workflow automation capabilities. Both these moves showcase the company's determination to expand its value to remain a strong force in the market.

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Freddie

Company Specialist at Welcome to the Jungle