Head of Demand and Growth, Cohere
Natural language processing AI platform
Open for applications
Natural language processing AI platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To build machines that understand the world, and to make them safely accessible to all.
Role
Who you are
- 10+ years of marketing experience in a technology-focused company, with at least 7 years in a product-led growth leadership role at a cloud organization
- Proven track record of successfully scaling a company and managing teams of senior marketing leaders and individual contributors
- Strong technical acumen, with the ability to engage deeply on technical topics and translate complex features into clear customer benefits and outcomes
- Deep expertise in inbound and outbound marketing strategies, with a strong grasp of digital marketing best practices across web, campaigns, testing, and analytics
- Extensive experience in designing and implementing successful Account Based Marketing (ABM) programs and driving marketing activities with channel partners
- Exceptional people management skills, including the ability to build and lead diverse, high-performing teams
- Proven ability to translate business objectives into clear, actionable marketing plans with measurable goals
- Significant experience in growing revenue for a substantial product line or business unit
- Excellent communication and presentation skills, with the ability to influence at all levels of an organization
What the job involves
- Cohere is seeking an exceptional Head of Product Led Growth to spearhead our product-led growth, acquisition, and lifecycle initiatives
- In this pivotal role, you will drive a comprehensive strategy across all business segments and industries
- In this hands-on leadership role your mission will be to optimize every touchpoint of the developer and user journey, from initial demand generation and acquisition through sign-up, onboarding, and beyond
- You'll be responsible for converting product-qualified leads (PQLs) into marketing-qualified leads (MQLs), ultimately fueling our pipeline growth
- As a key leader in our organization, you will serve as an essential bridge between our global go-to-market and product growth teams and the broader marketing organization
- You'll ensure seamless communication and alignment of strategies, leveraging your expertise to enhance our product-led growth funnel from initial user acquisition, conversion testing, to revenue generation
- This role offers the unique opportunity to make a significant impact on our company's growth trajectory, utilizing both your strategic vision and hands-on execution skills in a dynamic, fast-paced environment
- Shape the future by defining and executing Cohere's global product-led growth (PLG) strategy, encompassing user attraction, activation, retention, and revenue expansion across our product portfolio
- Partner with Sales, Operations, Marketing, Analytics, and Customer Success teams to develop and implement scalable, low-touch growth strategies for our Commercial business segment. Partner with global sales teams to identify key markets and accounts, develop targeted marketing programs, and support account-based marketing initiatives
- Collaborate cross-functionally with product, engineering, sales and marketing teams to identify and prioritize features that will drive customer engagement and retention and ensure alignment on shared objectives
- Identify opportunities to optimize the customer lifecycle, including activation, onboarding, and cross-sell initiatives
- Develop and execute a comprehensive growth strategy aligning with company objectives for developer-led and sales-led growth
- Build and lead a high-performing team of Growth Product Managers, fostering a culture of collaboration and innovation
- Drive product enhancements and optimizations to improve user acquisition, activation, retention, and monetization across web and product experiences
- Leverage the Cohere product as a key growth driver to increase customer acquisition, optimize acquisition costs, improve web conversions, and expand monthly active users
- Design and implement multi-channel acquisition campaigns, optimizing user journeys from initial touchpoint to conversion
- Develop strategies for customer nurturing and retention. Lead experimentation and optimization efforts across the user journey. Analyze user data and feedback to uncover insights and opportunities. Define and track metrics to evaluate the effectiveness of PLG initiatives and drive continuous improvement
Our take
The AI industry biggest stakeholders insist that the next step in enhancing web experiences will be through natural language interactions. While this may be true, only companies with considerable resources can reasonably address the gap needed to bring NLP to the forefront of web integration. Cohere was founded to address this shortfall between NLP development, widespread usage, and the resources required.
Cohere works on building top-of-the-class NLP processing models and software which it makes available to customers through APIs and custom solutions. In a strategic move, the company has partnered with Google Cloud, giving them access to resources that will undoubtedly push the field of NLP forward. This allows Cohere to serve as middlemen by offering a wide range of customers a product built on unmatched technology.
AI is currently a worldwide talking point and so it is no surprise that Cohere has seen rapid development, and raised $270M in a 2023 funding round. The company plans to introduce a dialogue model that would resemble ChatGPT, however, in this case, its technology would be mainly accessible to developers and businesses.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2024
$500m
SERIES D
Mar 2023
$270m
SERIES C
Total funding: $940m
Company benefits
- We cover 100% of premiums across health, dental, vision & travel
- We offer RRSP, 401K, and Pension Scheme contributions
- We offer lunch and fitness studio credits and a quality time fund which can be spent on things like dog walking and laundry services
- We want everyone who contributes to our success to get a ‘piece of the pie’
- Work Remote & PTO
- We know that some people work better at home, so we are remote-first, and sure that all meetings, events, and opportunities are set up for our distributed team
- Every employee at Cohere gets 6 weeks of paid time off & US and Canadian federal holidays, and we provide unlimited sick days
- All new parents (including those who adopt or go through a surrogate journey) are eligible to receive 100% salary for 6 months in Canada, the US, and the UK
- The decision and journey to having kids is different for each person and family. Part of our commitment to diversity is being able to support the widest variety of these scenarios as we can so we offer financial support for egg freezing and IVF for those in the US, Canada and the UK
- Every employee at Cohere receives an annual $2,000 education fund to use as they please
Company values
- We build for a positive future
- We build for the many
- We always stay curious
- Now never stops, and that's pretty fun
Company HQ
Grange Park, Toronto, ON
Articles
Leadership
Aidan Gomez
(CEO)Has a PhD in Computer Science from Oxford University. Previously worked as a Researcher at Google (Brain) and FOR.ai
Ivan Zhang
(CTO)Previous experience working in research and engineering at For.ai, Cortex labs, Pressly and Ranomics.
Nick Frosst
(CTO)Previously worked as a Research Engineer at Google (Brain).
Salary benchmarks
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