Senior Global Campaigns Manager, Mixpanel
$157.5-192.5k
+ Equity
Digital product analytics
Job no longer available
Digital product analytics
201-500 employees
Job no longer available
$157.5-192.5k
+ Equity
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- The person in this role has experience in multiple marketing channels, excels in project management, and is adept at transforming creative campaign concepts into reality, driven by data insights
- The ideal candidate has and “always learning” mindset and thrives in a dynamic environment where versatility is key
- 5-7+ years of demand generation experience in B2B SaaS
- Experience in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities
- Proficiency in leveraging paid media channels (e.g., Google, Facebook, LinkedIn, Twitter) to drive campaign success
- Demonstrated experience working with key marketing functions to ensure alignment
- Hands-on experience with marketing tech, analytics, and project management tools (ex. Salesforce, Looker, Customer.io, Mixpanel, Notion, Wordpress)
- Exceptional writing skills, capable of conveying complex ideas in a clear and concise manner
- Passion for innovation and a willingness to explore new methodologies, unfazed by ambiguity
- Ability to prioritize multiple projects and maintain agility to adjust with market demands
- Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies
What the job involves
- Mixpanel’s global demand generation team is responsible for our global campaigns strategy, pipeline generation across marketing channels, and collaborating with key partners in product marketing, field marketing, brand design, revenue operations, and partnerships
- We are looking for a Sr. Global Campaigns Manager that can develop and execute demand generation campaigns for our ICP
- Formulate and refine the demand generation strategy of a specific segment, with a primary focus on achieving pipeline and signup targets
- Conceptualize, plan, and implement global integrated marketing campaigns across diverse tactics and channels, including but not limited to landing pages, paid search and social, email, and third-party platforms. These campaigns will be strategically designed to enhance awareness and capture demand within our ICP
- Define campaign milestones, objectives, and performance metrics, and communicate campaign performance to relevant stakeholders. Develop campaigns optimized for distinct objectives such as awareness and conversion
- Monitor, evaluate, and analyze the end-to-end performance of marketing campaigns, and disseminate insights to stakeholders ranging from peers to executive leadership
- Project manage the execution of campaigns and programs with all stakeholders, managing the overall calendar of touchpoints for your campaigns
- Cultivate a customer-centric approach, demonstrating your understanding of our target audience and their journey. Leverage these insights to craft campaigns resonating with our ICP. Provide actionable insights to refine tactics and messaging, collaborating closely with the product marketing team
- Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the GTM teams on targeted campaigns and effective follow-up
- Partner across our product marketing, field marketing, brand design, revenue operations, and partnerships teams to build and execute global campaigns
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customer's behaviour over web and mobile applications. Google has struggled to modernize its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.2m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company values
- Be open - When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
- Lead change - Everyone at Mixpanel has the capacity to make an impact on the business
- Customer focus - Our customers’ success is our success
- Results-oriented - Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One team - We can’t win without each other
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Amir Movafaghi
(CEO, not Founder )They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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