Marketing Manager, RedCloud Technology
Offers stock
AI-powered open commerce platform
Open for applications
AI-powered open commerce platform
201-500 employees
Open for applications
Offers stock
201-500 employees
Company mission
To address the significant technological challenges in creating digital marketplaces where banks, businesses, governments, retailers, insurers, and any service provider, can offer services digitally.
Role
Who you are
- Bachelor's degree in Marketing or CIM equivalent
- Proven experience (5+years) in B2B marketing, with a focus on lead generation, pipeline growth, sales enablement, and ABM
- Strong understanding of marketing automation platforms, particularly HubSpot, and experience in managing MQL to closed-won processes
- Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Exceptional communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams
- Demonstrated ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment
- Creative thinker with a strategic mindset and a passion for driving business results through innovative marketing initiatives
What the job involves
- We are seeking a highly skilled and experienced B2B Marketing Manager to join our team
- The ideal candidate will be responsible for driving the company's growth through strategic marketing initiatives, focusing on collaboration with the sales team to optimise pipeline growth, lead generation, MQL to closed-won tracking through HubSpot, comprehensive reporting, and ABM strategies
- Collaborate with Sales Team: Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets
- Lead Generation: Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives
- MQL to Closed-Won Tracking: Implement and manage lead scoring systems to accurately track MQLs through to closed-won opportunities. Utilise HubSpot or similar CRM platforms to monitor lead progression and optimise the sales funnel
- Account-Based Marketing (ABM): Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth
- Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns
- Content Development: Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including blog posts, whitepapers, case studies, ebooks, webinars, and personalised content
- Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI
- Analytics and Reporting: Establish key performance indicators (KPIs) for marketing campaigns and initiatives
- Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders
Salary benchmarks
Otta's take
Theo Margolius
COO of Otta
Companies like Shopify have been big contenders in the eCommerce sector for a long while now, but with increasing usage and demand comes increase in user fees and advertisements. RedCloud Technologies have been around since 2012 providing a platform for entrepreneurs to trade without the worry of commission charges and high transaction fees.
The company stresses its desire for its platform to be digitally friendly and easy to use. Merchants can offer digital services through any connected device, selling electronic top-ups from brands such as AT&T and Unefon. On top of the easy automation, RedCloud Technologies also offers financial service support to its merchants, pioneering open banking marketplaces.
The company has a well-established client base, including companies like Guinness, and continues to expand into different countries, opening itself up to busy entrepreneur and trader markets. The company has opened offices in London, Paris, Cambridge, Casablanca, and Buenos Aires as it has grown its team. RedCloud Technologies seem set to continue its aggressive growth plans like its payment option expansion collaboration with Paystack, and it's exciting to see how the company will continue to face up to competitors.
Insights
Company
Company benefits
- 25 Days Annual leave, increasing to 26 days after 12 months in the business
- Life Insurance
- Health Care Cash Plan
- Private Healthcare
- Stock Options
Company values
- Impactful Innovation
- Dynamic Agility
- Value Every Voice
- Global Compass, Local Solutions
- Empowering Humility
Company HQ
City of London, London, UK
Articles
Founders
Justin Floyd
(CEO)Sits on the Board for Forbes Technology Council. Serial Entrepreneur Co-founded CMR Surgical and CCL Group PLC among others.
Soumaya Hamzaoui
(COO)Previously a Senior Project Manager for Altran and Orange.
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