Manager/Senior Manager of CRM & Lifecycle Marketing, BillionToOne
$130-200k
We offer a total compensation package of up to $275,000 per year. Plus equity
Precision diagnostics for disease detection
Job no longer available
Precision diagnostics for disease detection
201-500 employees
Job no longer available
$130-200k
We offer a total compensation package of up to $275,000 per year. Plus equity
201-500 employees
Company mission
To make molecular diagnostics more accurate, efficient, and accessible.
Role
Who you are
- The ideal candidate is a strategic thinker with a deep understanding of CRM principles, data analysis, and customer segmentation
- You should be results-oriented, innovative, and passionate about delivering personalized experiences that build long-term customer relationships
- Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred
- 5-8+ years in CRM, customer retention, or related roles
- Experience developing a lifecycle marketing strategy, mapping customer touchpoints, developing customer segmentations, developing communications and launching campaigns end to end
- Experience mapping customer lifecycles in collaboration with sales and other cross-functional stakeholders
- Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical
- Experience leading the sourcing and deploying of CRM platforms and ESPs
- Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution
- Excellent analytical skills, with the ability to translate data into actionable insights and strategies
- Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams
- Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders
- Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs
- Passion for delivering exceptional customer experiences and a customer-centric mindset
What the job involves
- As the Sr. Manager/Director, CRM and Lifecycle Marketing, you will be responsible for developing and executing CRM strategies to optimize customer engagement, loyalty, and retention
- You will lead a team in designing and implementing effective CRM programs across multiple channels to enhance the customer experience and drive business growth
- This individual will report directly to the Vice President, Marketing
- Develop and execute a comprehensive CRM strategy that aligns with the company's goals and objectives for customer engagement, loyalty, and retention
- Design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging
- Execute campaigns hands-on with support from product marketing, design, engineering internal and external resources
- Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness
- Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
- Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints
- Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes
- Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates
- Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty
- Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth
- Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives
Otta's take
Theo Margolius
COO of Otta
BillionToOne is a precision diagnostics company. Its proprietary molecular counting platform (Quantitative Counting Templates) accurately counts DNA molecules at the single-count level, which has the ability to significantly improve disease detection. While initially focused on prenatal screening and oncological liquid biopsies, the company’s QTC technology is highly scalable and has the ability to make vast improvements to a range of disease detection verticals.
The company’s funding efforts will enable it to focus on further development and commercialization of its noninvasive prenatal screening test and oncology products. However, it will need to maintain a strategic outlook, prioritizing areas with higher testing frequencies in order to provide maximum patient benefit, while balancing test development costs.
BillionToOne has an important role to play in improving healthcare equity. As more promising peer-reviewed research studies are conducted and providers have increased confidence in the company’s tests, BillionToOne has significant growth potential.
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2022
$5m
SERIES B
Mar 2022
$21m
SERIES B
Total funding: $43.3m
Company benefits
- Suite of benefit plans
- Paid Medical, Pregnancy, Parental and Family Leaves
- Retirement savings program with Company contribution
- Generous equity package
- Free daily on-site lunches provided from top eateries
- Latest and greatest hardware (laptop, lab equipment, facilities)
- Free on-site EV charging (compatible with all EVs, including Tesla!)
- Working with a team of ‘rockstars’ who bring out the best in everyone
- The ability to indirectly or directly change the lives of hundreds of thousand patients
- Open, transparent culture that includes weekly Town Hall meetings
Company values
- Profoundly Impactful
- Creative & Innovative
- Internally Motivated & Passionate
- Rational & Deliberate
- Kindly Inquisitive & Collaborative
- Patient-Centered
Company HQ
Menlo Park, CA
Founders
Oguzhan Atay, PhD
(CEO)Former Graduate Fellow at Stanford University (Department of Biology). They also spent time as a Researcher at the University of Oxford.
David Tsao
(CTO)Former Technical Staff Member at Groupon and Software Engineer at Adku. They also worked as an Engineering Intern at Northrop Grumman Aerospace Systems.
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