Product Marketing Specialist, Brightwheel
$59-101k
+ Equity
Online platform for early education management
Be an early applicant
Online platform for early education management
201-500 employees
Be an early applicant
$59-101k
+ Equity
201-500 employees
Company mission
To improve education for young children, given the vital importance of early education for later life.
Role
Who you are
- This role demands a deep understanding of buyer behavior and takes a buyer-first approach, leveraging research and insights to deliver sales and marketing results
- The ideal candidate will be a great storyteller, capable of crafting impactful messaging that resonates with our audience and drives revenue
- Bachelor’s degree in marketing or related field
- 2+ years related marketing experience, ideally in product marketing
- Outstanding communication, presentation and leadership skills
- Sharp analytical and problem-solving skills
- Highly organized and proficient at managing multiple projects simultaneously
- Entrepreneurial and works well in a rapidly changing environment
- Data driven and have the ability to draw insight from complex marketing data
- Creative thinker with a vision
What the job involves
- Brightwheel is seeking a Product Marketing Specialist to join the brightwheel Marketing team
- The Product Marketing Specialist plays a critical role in shaping and communicating the value of our products to prospects and customers, driving both new customer acquisition and customer satisfaction
- They will excel in cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs
- With strong project management skills and a knack for measuring success, the Product Marketing Specialist will work with the product marketing team to refine our go-to-market strategies to maximize leads and lead-to-closed won conversion
- Develop and Execute Marketing Strategies: Work with the product marketing marketing team to create sales and marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals
- Conduct Market Research: Gather and analyze customer insights, market trends, and competitive landscape to inform product positioning, product roadmap, and marketing tactics
- Craft Compelling Messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience in various formats, including web pages, pitch decks, 1-pagers, talking points, and more
- Collaborate Across Teams: Work closely with Product, Sales, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment
- Manage Product Launches: Plan and execute product launches, including coordinating marketing activities, creating promotional materials, and measuring the impact of launch campaigns
- Track and Measure Success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts
Our take
Childcare and teaching is a profession fraught with pressures and paperwork and yet it remains relatively ill attended to by advances in tech and software. Brightwheel want to revolutionize this, focusing on facilitating the administrative and communicative relationship between schools, carers and parents or guardians.
As tech enters the classrooms there are various apps focusing on the education itself with fewer actually handling the communications for schools. Its platform helps increase parental and teacher engagement with students everyday, while helping small education businesses save money, time, and to grow.
Brightwheel is carving out a name for itself as a service valuable for its exciting and useful new updates. They were quick to adapt to school closures by offering distance learning capabilities and health testing. They also cater to childcare in lower-income areas with their freemium model. Since their $55 million funding round, if it remains on this course of steady, popular development and wide uptake, Brightwheel will likely achieve its goal of going public in a few years time.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$55m
SERIES C
Oct 2018
$21m
SERIES B
Total funding: $88.8m
Company benefits
- Work from home opportunities
Company values
- Deliver Value for Customers
- Take Ownership
- Get Better Every Day
- Think Critically, Move Fast
- Dive Deep
- Trust, and Challenge
- Make it Happen
- Achieve Extraordinary Results
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Dave Vasen
(CEO)Dave started his career at Morgan Stanley, before spending a year at Cisco and 3 years as a Bain Consultant. He worked at Amazon for 2 years, and after taking on several Advisory roles he founded Brightwheel in 2014.
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