International Demand Marketing Director, OneTrust
+ Equity stock options + Annual performance bonus opportunities
Data privacy & compliance platform
Open for applications
Data privacy & compliance platform
1001+ employees
Open for applications
+ Equity stock options + Annual performance bonus opportunities
1001+ employees
Company mission
The mission at OneTrust is to help companies use trust as a competitive advantage.
Role
Who you are
- 12+ years of relevant marketing experience, ideally in the B2B SaaS space, with a focus on Security and Data personas
- Proven track record of leading high performing teams that create and execute field and partner marketing programs
- Demonstrated experience working with sales leadership and sales teams in driving pipeline and revenue
- Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive in highly collaborative and fast paced environments
- Problem-solver with strong analytical skills, strategic thinking, business acumen and the ability to find creative ways to optimize performance
- Proven success managing complex and multi-faceted marketing programs with the ability to drive projects through completion
- Adept at making resources allocation decisions and tradeoffs to make the appropriate long term strategic investments while maintaining the short-term delivery of results
- Proven knowledge of lead flow process and sales and marketing automation tools, such as SFDC and Marketo
What the job involves
- This role is responsible for defining the regional marketing strategy and driving in-market programs to achieve our International pipeline and revenue objectives
- They will lead a team of field and event marketers that develop and run campaigns and programs to generate quality leads, move prospects through the sales cycle, build deeper customer relationships, and grow customer usage
- The person in this role works collaboratively with sales leadership, global digital and demand center, partner marketing, product marketing and other marketing teams to strategically design and execute marketing initiatives, both directly and with/through Partners
- Define marketing strategies and programs that build awareness, acquire net new accounts, and increase customer usage across all subregions: UKI/Northern EMEA, Central & Southern EMEA, RoEMEA, LATAM, and APAC)
- Work closely with sales & marketing leadership and marketing operations to identify and track joint goals around leads, pipeline, revenue and conversions
- Lead a team of marketing professionals that plan and deliver demand generation programs, including integrated campaigns, events, digital marketing, and partner marketing programs
- Develop customer expansion/monetization marketing strategies to support diversification of the OneTrust go-to-market motion
- Build scalable, repeatable marketing programs that have broad, but targeted reach
- Continually experiment and introduce new approaches to marketing to that engage customers and prospects in innovative ways
- Partner with global marketing teams to customize programs for EMEA, APJ & LATAM
- Track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership
- Manage the EMEA, APJ & LATAM marketing budget, including allocation and reconciliation
Salary benchmarks
Our take
Eye-watering fines for privacy and compliance violations have pushed data privacy and data management high up on the agenda of the world's biggest companies. OneTrust's privacy platform exists to help these companies ensure they are compliant with local laws wherever they operate, with a suite of tools to speed up compliance processes and build "privacy by design".
The company has set about making its offering the most comprehensive on the market, largely through acquisitions such as that of Climate Action and Carbon Management Platform Planetly. Successfully cementing itself as the leading body in trust intelligence - as well as gaining accolades such as ranking in the 2022 Forbes Cloud 100 - has ensured it the reputation to pursue further expansion, as it adds further innovative capabilities such as Certification Automation to its ecosystem.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
33% female employees
-8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2023
$150m
LATE VC
Apr 2023
$50m
LATE VC
Total funding: $1.1bn
Company benefits
- Workstyle Flexibility - The option to work in the office, fully remote, or on a hybrid flex schedule based on their role and responsibilities.
- Career Development - Become an expert by earning industry certifications paid for by us through our learning & development program.
- Employee Recognition - Our people are invited to attend employee appreciation social events, participate in ticket giveaways, and celebrate one another through shout outs.
- Focus on Wellbeing - We have unlimited PTO globally. You’ll also have access to ClassPass memberships, generous company holidays (including your birthday off), and paid sick days.
- Medical/Prescription Drug - We offer company-paid employee healthcare premiums, parental leave, and access to mental health benefits and employee assistance programs.
Company HQ
Perimeter Center, Sandy Springs, GA
Articles
Leadership
Kabir Barday
(CEO)Previously Director of Product Management at at VMWare.
People progressing
Joined as an Implementation Consultant. Promoted to Implementation Lead after 4 months. Then promoted again to Director of Global Customer Success after 1.5 years and then Digital Customer Experience in 2022.
Joined as an Implementation Consultant. Promoted to Sales Engineer after 7 months. Promoted again after a year to Sales Engineering Lead for Central EMEA, then yet again after less than a year to become Sales Engineering Lead for EMEA in the ESG & Ethics division.
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