Head of Marketing, Gusto
Symmetry
$170-253k
Salary dependent on location
Automated payroll, benefits & HR platform
Job no longer available
Automated payroll, benefits & HR platform
1001+ employees
Job no longer available
$170-253k
Salary dependent on location
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- The ideal candidate is a strategic thinker with a deep understanding of technical products, including APIs and SDKs, and possesses a proven track record in driving successful marketing initiatives within the enterprise space
- 12+ years of experience in B2B marketing, preferably in the enterprise technology sector with a focus on technical products, APIs, and SDKs
- Passionate about empowerment: 5+ years of proven success in building and leading enterprise marketing teams across multiple disciplines, with a track record of leading, mentoring, and motivating a team to drive revenue growth
- Domain expert: Strong understanding of digital marketing strategies, content marketing, and marketing automation tools
- You have an analytical mindset, excel at data-driven decision-making and in leveraging marketing technologies
- Excellent communication skills: You enjoy communicating both verbally and in writing with a diverse set of internal and external stakeholders
- Technical acumen: You’ve marketed API and SaaS products that are built for developers and are able to effectively convey complex technical concepts to diverse audiences
- Bias for action: Bring grit, a willingness to roll up your sleeves, and be a hands-on help to your team, not just a facilitator
- Be the entrepreneurial player/coach who is a resourceful, not reliant leader
- Impeccable execution: You have a track record of executing and delivering high quality work against complexities and limited resources
- You’re able to partner with cross-functional teams to drive results
- Other leaders and teammates love collaborating with you
- BA/BS degree
- Bonus: You have prior payroll or fintech experience
What the job involves
- Symmetry Software is seeking a dynamic and experienced Head of Marketing to lead our enterprise B2B marketing efforts
- As a key member of our leadership team, you will be responsible for creating, shaping, and executing our marketing strategy
- You will build a full-stack enterprise marketing team, including demand generation, product marketing, digital marketing and online presence, sales enablement, analytics and reporting, and lifecycle marketing
- You will operate in both a leadership and builder capacity
- This role is empowered by the Head of Symmetry
- Develop Comprehensive Marketing Strategies: Craft and execute marketing plans aligned with Symmetry’s objectives, ensuring consistent brand messaging and market positioning
- Drive Demand Generation and Lead Nurturing: Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs
- Build and Mentor a High-Performing Team: Recruit and lead a skilled marketing team, fostering innovation and collaboration in demand generation, product & lifecycle marketing, digital strategies, and sales enablement
- Enhance Digital Presence and Visibility: Strengthen Symmetry’s digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility and attracting qualified leads
- Enable Sales Teams for Success: Provide sales teams with impactful collateral, training, and tools to effectively communicate technical product value, ensuring achievement of bookings targets
- Implement Data-Driven Lifecycle Marketing: Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth
- Amplify the Symmetry brand: Own and enhance the positioning and messaging of Symmetry’s brand
- Leverage Data for Informed Decisions: Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI
Otta's take
Xav Kearney
CTO of Otta
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Insights
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company values
- Embody a service mindset - Never stop advocating for the needs of others
- Dream big, then make it real - Be ambitious. Show and do, rather than tell and talk
- Be proud of the how - Ensure deep integrity in everything you do
- Embrace an ownership mentality - Take initiative to leave things better than you found them
- Debate then commit - Share openly, question respectfully, and once a decision is made, commit fully
Company HQ
Central Waterfront, San Francisco, CA
Founders
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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