Senior Product Manager, Etsy
Ads ML
$161-209k
+ Equity + Annual performance bonus
More information about location
eCommerce platform for handcrafted goods
Open for applications
eCommerce platform for handcrafted goods
1001+ employees
Open for applications
$161-209k
+ Equity + Annual performance bonus
More information about location
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- Do you find happiness in applying innovative machine learning solutions to important customer problems driving business impact?
- ML Expertise: Proven track record of at least 3 years building core ML products (e.g., search, ads, recommendations, or online marketplaces) that address customer needs and drive business impact working directly with ML engineers and scientists
- Experimentation: Strong foundation in A/B testing-based product iterations, from defining hypotheses to analyzing results and iterating on future plans based on findings
- Cross-Functional Collaboration: Adept at fostering teamwork and aligning diverse perspectives to achieve the best outcomes. Demonstrated experience in collaborating with other product teams, resulting in impactful cross-organizational projects
- Data-Driven Decision Making: Consistently leverage data and insights to identify the right path forward, making informed decisions that maximize return on investments
- Team Motivation and Impact: Highly motivated to help the team succeed. Work with urgency and creativity to build clarity, resolve blockers, and realize impact. Inspire and drive your team towards achieving their goals
What the job involves
- As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human
- We are looking for a Senior Product Manager to lead one of the machine learning product teams for Etsy Ads, our onsite ad platform
- You will be responsible for developing and crafting a strategy to connect buyers with the right product ad at the right time, helping sellers accelerate their growth
- This is a full-time position reporting to the Group Product Manager, Ads ML
- Etsy Ads is used by millions of our smallest and largest sellers to grow their businesses, and is one of Etsy’s major revenue streams
- The Ads ML initiative works on ad relevance, marketplace solutions, and measurement to better meet the needs of our customers
- Within the broader Ads ML initiative, the Ads Search Quality team is primarily responsible for developing and refining machine learning algorithms within the search context to ensure that sellers' advertised products are shown to the most relevant and interested buyers, ultimately increasing the likelihood of conversions and sales making ads accretive to the buyer experience
- Lead all aspects of product management for one of Etsy’s most impactful teams:
- Product Strategy: Set the vision and strategy for your squad integrating insights from internal user research and analysis as well as external competitive research and applied ML conferences/tech blogs to see how ML can meet our customer and business goals
- Product Execution: Work with engineering to execute on that strategy to build ML products through experimentation and continuous iteration. Prioritize product roadmap to define clear objectives and key results to help the team progress towards goals
- Product Collaboration: Work effectively and efficiently with stakeholders to identify dependencies, and risks, facilitate knowledge sharing, and help them understand the power of ML algorithms to address customer needs
- Product Leadership: Showcase thought leadership by influencing Ads ML strategy to help evolve our product so Etsy Ads continues to be an excellent investment for sellers
- Work on exciting and challenging problems such as:
- How might we optimize the whole page to dynamically flex ad load?
- How might we disambiguate and understand the buyer's query intent?
- How might we improve ads for international buyers and sellers enhancing our reach?
- How might we personalize ads while protecting user privacy?
- How might we use LLMs / Gen AI to efficiently solve impactful customer problems?
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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