Head of US Marketing Analytics & Customer Relationship Management, Raisin
$180-220k
Open banking for deposits and savings
Be an early applicant
Open banking for deposits and savings
501-1000 employees
Be an early applicant
$180-220k
501-1000 employees
Company mission
To break down barriers and facilitate a transparent single market for savings and investment products.
Role
Who you are
- We are seeking individuals that have proven experience implementing such analytic capabilities with d2c companies ideally in the financial services industry
- We are seeking a highly analytical and self-motivated senior leader that eats and breathes data science and CRM and is passionate about building a best-in-class analytics and customer management program
- A successful candidate will have ideally built or greatly enhanced the analytic/performance reporting and modelling capabilities as well as a CRM program for a consumer brand, preferably in the financial services or ecommerce industries
- In addition to being analytical, the candidate should be a collaborative team player that enjoys coaching and building teams, can prioritize and manage multiple tasks at once, has a strong desire to learn, and thrives in a fast-paced, entrepreneurial environment. Communication and Passion are vital – as collaboration internally and externally is a huge part of our day-to-day business
- You have 10+ years of experience in data science/marketing analytics
- CRM marketing experience with a proven track record of building and enhancing customer management programs preferably at a D2C startup, fintech, ecommerce or financial services company
- Proven analytic ability with experience developing program and campaign level performance tracking tools and KPI frameworks for both acquisition and existing customer management
- 5+ years of team management experience
- You understand the US retail banking industry in general and the savings market in particular
- Ability to work cross-functionally
- You have a hands-on mentality and pay close attention to detail
- You are a Self-Starter and have a can-do mentality
What the job involves
- In this dynamic and exciting role, you will be responsible for setting the vision and leading the strategy and execution for all marketing analytics and customer management activities
- A core emphasis of the role will be to develop a robust analytic framework to manage all our paid acquisitions and CRM performance efficiently
- This role will report directly to the U.S. CMO and will have oversight over a talented team of Analysts and CRM managers with the mandate to build and scale the team as needed
- Develop a best-in-class marketing analytics function:
- Develop a robust analytic framework for U.S. acquisition and CRM marketing to track KPI’s and manage our programs as efficiently as possible
- Develop highly effective models for acquisition and customer management campaigns (multi-attribution, response, forecasting models and the like)
- Build a data science team from the ground up
- Ensure that our marketing investments and channel mix as are as efficient as possible and achieve monthly business objectives
- Drive analytic, strategic and operational CRM activities in the U.S:
- Leverage consumer data to define a comprehensive strategy and long-term plan for enhancing CRM in the U.S. including segmentation and personalization models
- Scale and coach the CRM team to promote excellence with industry leading performance and satisfaction scores
- Drive customer-related communications efforts, activation and retention strategies
- Expand and enhance automated messaging and personalization to reduce manual work and improve customer retention
- Ensure superior performance and high-quality output from the CRM team and achieve all set OKRs
- Drive customer experience improvement initiatives for the US market:
- Lead the Voice of the Customer Program, ensuring regular collection and analysis of customer feedback
- Test and define customer audience strategies to optimize overall customer experience
- Conduct user research and experimentation activities to understand customers’ needs, preferences, and pain points, making iterative improvements to the customer journey and product experience
- Optimize user journey and performance across various channels
- Work closely with product managers and supporting customer-focused initiatives within the product development process
Our take
Raisin is transforming open banking in the deposits and investments sector, leveraging its infrastructure to benefit bankers and savers in the global $50+ trillion deposit market. The company operates several B2C platforms, including Raisin, WeltSparen, Savedo, and ZINSPILOT in Europe and the UK, and SaveBetter in the US.
Raisin collaborates with around 400 banks globally, serving over 550,000 direct consumers. Backed by PayPal, Deutsche Bank, and Goldman Sachs, Raisin plans to expand further. Recently, Raisin launched its deposits platform in Poland, connecting Polish savers with European banks via its cross-border savings technology. This platform simplifies access to diverse deposit products across Europe, enhancing safety and convenience.
In late 2023, Raisin announced it had reached €50 billion in assets under administration, with significant growth in markets like Germany, the UK, the Netherlands, and the USA, and over €1 billion in net inflows each quarter in 2023.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2023
$66.1m
LATE VC
Jan 2022
$33.1m
CONVERTIBLE
Total funding: $303.2m
Company benefits
- Visa & Relocation Support
- 1,700 EUR Training Budget
- Free Choice of Hardware
- Beginner German Classes
- Food & Drinks
- Flexible working hours, home office and 28 vacation days
- Subsidised Urban Sports Club Membership
- Company Pension Scheme
- Team Events
Company values
- Assume responsibility for results - We focus on delivery to achieve our objectives. We take pride in personal ownership and accountability for our work. We reliably deliver results along set targets
- Act entrepreneurially - We centre simplicity and identify opportunities for growth. We treat our company’s resources as if they were our own
- Step up, challenge and commit - We act courageously, respectfully challenging decisions, asking for and giving constructive feedback. Once a decision is determined, we commit to it
- Inspire your team and beyond - We put a positive attitude, great team spirit and integrity at the core of every interaction. We foster diversity and respect different opinions. We embrace challenges and have a desire to constantly grow and improve our own capabilities as well as these of our colleagues
- Focus on your customers - We build value for our customers. Earning and keeping their trust is key to our success
Company HQ
Wrangelkiez, Berlin, BE
Articles
Leadership
Tamas Giorgadse
(CEO)Previously served as a Partner at McKinsey, and is a Non-Executive Board Member of the Bank of Georgia.
Dr Frank Freund
(CFO)Previously worked as a Senior Consultant at McKinsey.
Michael Stephan
(COO)Previously worked as a Consultant at McKinsey.
Salary benchmarks
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