Vice President of Product Marketing, Klaviyo
$300-400k
1+ day a week in office
Intelligent marketing automation powered by customer data
Open for applications
Intelligent marketing automation powered by customer data
1001+ employees
Open for applications
$300-400k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- 10+ years’ Product Marketing experience with passion for customer experience and creating clear messaging and product positioning
- Solid ability to problem-solve and think strategically
- Ability to conduct research and shape the problem space in ambiguous settings
- Collaborative approach to work with cross-functional teams
- Self-motivated; able to work independently while coordinating activities with cross-divisional teams in remote locations
- Team player; able to communicate with technical and business experts at all levels of the organization
- Ability to motivate people
- Experience in customer engagements
- Confident personality and strong interpersonal skills with track record for influencing outside span of control
- Background with middleware products, such as big data, data integration, cloud and application integration technologies
- Strong presentation skills and ability to deal with ambiguity is a must
- Ability to prioritize and meet deadlines
What the job involves
- As the Vice President, Product Marketing, you are a strategic thinker and compelling storyteller who is highly experienced in leading product marketing teams and passionate about collaborating with customers
- In this role, you will drive strategy based on a deep understanding of our customer, their needs and the marketplace
- You are an exceptional product champion and have extensive experience in enterprise B2B and SMB product marketing, as well as proven success in enabling sales to communicate our unique value proposition
- You have experience developing strategic and innovative GTM programs for B2B and SMB software products, and you have successfully launched high growth products in your career
- You deeply understand market dynamics, customer needs, the competitive landscape and product levers to drive overall messaging and value proposition for Klaviyo’s platform and products
- Team Leader: Design, build and lead a world-class Product Marketing organization that PMMs crave to be a part of to develop their skills and grow their careers
- Product Launches: Plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successful delivered to the market quickly and efficiently
- Market Requirements: Develop and implement new marketing strategies that result in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide
- Partner with Sales and Operations leaders to define and iterate on our GTM motions, sales engagement process, and pricing and packaging strategy
- Product Positioning: Develop product positioning and messaging that differentiates our products in the market
- Lead Generation: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects
- Sales Enablement: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products.Collaborate extensively with Sales Enablement on the creation and evolution of our sales content for every segment and function, from initial meeting to final close deck
- Market and Competitive Analysis: Evaluate industry trends, competitors, and standards, and how they apply to Klaviyo’s overall product strategy
- Product Evangelist: Act as key public spokesperson, keeping the press and analysts informed of Klaviyo’s product strategy and progress
- Partner with Analyst Relations to evangelize our point of view on the market to the analyst community and to ensure we receive the highest possible ratings
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Founders
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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