Performance Marketing Analyst, Amazon
24 Month Contract
The largest online retailer and technology provider
Open for applications
The largest online retailer and technology provider
1001+ employees
Open for applications
1001+ employees
Company mission
Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.
Role
Who you are
- 5+ years professional experience in multi-channel marketing with a performance and analytics focus
- Experience in Business Intelligence, attribution modeling implementation and tracking
- Demonstrated experience building Tableau/ SmartData dashboards to help visualizing data and support decision making
- Business fluency in written and verbal English
Desirable
- Business fluency in written and verbal European language(s)
- Strong communication skills both written and spoken
- Strong analytic and quantitative skills, that enable you to use data to develop, validate and measure multi-channel campaigns
- Understanding of the dependencies between Awareness and Performance Marketing activities
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
What the job involves
- The Performance Marketing Analyst will take our overall media and paid strategy across all channels and marketplaces to a next level. One of the core responsibilities of the role is to optimize our investment strategy to maximize the performance KPIs, leveraging the incrementality of our media spends
- This position is a 24 month fixed-term contract
- As a Performance Marketing Analyst, you will…
- Lead the monthly and quarterly budget optimization process with channel owners and define spend shifts across channels, marketplaces and regions, guaranteeing full budget fluidity globally
- Develop Tableau dashboards for monthly budget and Performance KPI management - reinforce automation of Performance reporting
- Take the lead for optimizing the incrementality measurement of Performance media spends globally
- Further develop our Marketing Mix Modelling and multi touch attribution in collaboration with Analytics teams
- Ideate innovative approaches and conduct experiments for budget allocation to different media channels
- Develop holistic SAC and LTV/ incrementality evaluation by channel and tactic in order to drive the most efficient and incremental use of our 3P media spends
- Ensure delivery of results at an operational level with respect to optimization, testing, scaling and identifying the impact of activities on performance KPIs
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist
Insights
Company
Company benefits
- Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
- Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
- Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
- Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
- Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
- Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
- Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer
Company values
- Customer obsession rather than competitor focus
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Company HQ
South Lake Union, Seattle, WA
Articles
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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