Senior CRM Manager, Ledger
+ Equity
2-5 days a week in office
Platform for digital assets and Web3
Job no longer available
Platform for digital assets and Web3
501-1000 employees
Job no longer available
+ Equity
2-5 days a week in office
501-1000 employees
Company mission
To secure the new disruptive class of crypto assets.
Role
Who you are
- Hands-on experience in a CRM role - we're thinking 5+ years
- Experience managing complex lifecycle, multi-channel, data-driven campaigns
- Expertise in Braze or similar advanced platforms
- Excellent understanding of analytics and using data to inform business and campaign decisions
- Flexible and comfortable working in a change-oriented, fast-paced environment
- Exceptional stakeholder management skills, with the ability to build strong cross-functional relationships
What the job involves
- As a CRM Manager at Ledger, you will help manage the effectiveness of the company's Customer Relationship Management (CRM) systems and strategies
- This involves growing hardware sales, transaction revenue and service subscriptions within our web3 companion app
- With an analytical mind, you can synthesize complex information and performance data into actionable insight
- You’ll ensure all CRM campaigns are managed efficiently, accurately and on time; while evolving our tools to be the cutting-edge of industry innovation
- Design and implement CRM strategies to grow acquisition, engagement, and retention, across the full consumer lifecycle
- Develop and optimise campaigns to grow the repurchase rate and referral of Ledger hardware wallets
- Develop and optimise targeted campaigns to activate and retain customers across transactional products and service subscriptions within our web3 companion app, Ledger Live
- Build personalised recommendations and communications by leveraging CRM behavioural data and integrations between tools
- Evolve our test-and-learn delivery to grow communication effectiveness
- Manage and improve the way we use our CRM tools to maximise communication effectiveness
- Collaborate with product and tech teams to ensure CRM systems deliver the best experience for all customer touchpoints
- Analyze customer data and campaign reports to provide insights enabling data-driven decisions
- Provide regular reports and insights to senior management, recommending data-driven strategies to improve CRM effectiveness
- Work closely with cross-functional teams, including marketing, sales, product development, and customer support, to ensure CRM initiatives align with company objectives and customer needs
- Engage with stakeholders to gather feedback and continuously refine CRM strategies and processes
Our take
Ledger has grown into one of the world’s largest hardware wallets for digital assets since its 2014 inception, with well over 6 millions of devices sold across the globe. By offering physical devices to store private keys, customers are able to secure their digital assets offline.
The company is attempting to support the continued growth of the crypto eco-system by offering cryptocurrency owners an alternative to storing their assets on an online exchange. There, a simple password breach could cause untold damage.
Ledger’s hardware solution has proven popular with investors, seeing them receive huge funding from 10T Holdings, Cathay Innovation, and Draper Associates to name just a few.
Keen to move on and ensure against any recurrence, Ledger has since secured even more investment, and formed astute partnerships with other big names in the Crypto world, including an integration with Coinbase.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2023
$109m
SERIES C
Jun 2021
$380m
SERIES C
Total funding: $584.6m
Company benefits
- Competitive compensation package
- Personal development initiatives
- Flexible working hours, remote-friendly environment
- 5 weeks of paid vacation + 10 days of RTT
- High performance office equipment
- Comprehensive health insurance policy
- Meal vouchers with Swile
- Reimbursement for sports and cultural activities
- Annual company outings and regular socials
- Employee discount on Ledger products
Company values
- Pragmatism
- Audacity
- Trust
- Transparency
- Engagement
Company HQ
Mail, Paris, France
Articles
Leadership
Pascal Gauthier
(Chairman & CEO, not founder)Before becoming CEO at Ledger, they worked as Venture Partner in Mosaic Ventures, a London based venture capital firm focusing on Series A stage companies. They are also the non-executive chairman of Kaiko, a financial data website on Bitcoin.
Nicolas Bacca
(Co-Founder & VP Innovation Lab)Former R&D Solution Architect at embedded digital security company Oberthur. Founder & CEO of both Ubinity and BTChip, which preluded Ledger. They are the Metaverse Finder for Le Centre.
Salary benchmarks
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