Director of Organic Growth, Builder
+ Stock options
No-code AI-powered software development
Job no longer available
No-code AI-powered software development
1001+ employees
Job no longer available
+ Stock options
1001+ employees
Company mission
To make app building so easy everyone can do it – regardless of their background, tech knowledge or budget.
Role
Who you are
- 8+ years organic growth experience in a fast growing B2B technology company, with a proven track record of driving continuous growth from organic and SEO activities
- B.A in Marketing, Engineering, Finance or a relevant quantitative field preferred
- 5+ years of team leadership experience, including building a team of organic growth and SEO professionals in a hyper growth environment
- Experience with building an organic growth engine including experiments, tracking, automation, and optimisation
- Expert knowledge of SEO best practices and techniques, and search technology
- Excellent analytical and problem-solving skills, able to to make data-driven decisions and test and learn quickly
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners in an international environment
- A deep understanding of both the content strategy side of organic search and the technical optimization side, being well-versed in scaling and setting up both for growth
- Knowledge of multi-format content distribution to drive organic traffic growth
- International SEO experience - working on the global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines
- Knowledge of off-page and on-page optimization techniques, outreach, and backlinking recommendations to grow organic search traffic and conversions
- Understanding of non-paid acquisition strategies such as referrals, word of mouth, etc
- Expert level knowledge of Google Analytics (GA4) and Looker Studio, and experience / familiarity with other content marketing and SEO tools (e.g. SEMRush, Ahrefs, Conductor, Screaming Frog, etc.)
What the job involves
- The Growth team plays a critical role in achieving Builder’s ambitious growth targets
- We are looking for a Director of Organic Growth to join this team and build out our organic growth capabilities
- Reporting to the VP of Growth, you will be responsible for growing organic traffic, engagement, and conversion, partnering closely with cross-functional teams such as Performance (Paid) Marketing, Conversion Engine, Product, Web Engineering, Content, Product Marketing, Brand, Analytics and Finance
- Develop and implement SEO and organic growth hacking strategies globally, to drive exponential growth for our products and services
- Own the KPIs for organic leads and revenue, working closely with key stakeholders to clear organic growth blockers
- Identify growth opportunities and innovative SEO tactics by exploring cutting-edge strategies and techniques to boost our search engine rankings
- Build a world-class team of SEO professionals and Organic Growth hackers who can think outside the box and drive impactful results
- Manage and mentor inhouse team, providing guidance, support, and performance evaluations to create an A-player growth oriented environment
- Proactively stay ahead of the curve by being an early adopter of the latest SEO trends, algorithm updates, and industry best practices, ensuring our strategies remain cutting-edge and competitive
- Be an advocate for organic growth and adopt new SEO technologies and trends, and implement innovative solutions like semantic SEO, link buildings, and AI solutions
- Collaborate with internal teams, including product, engineering, marketing, analytics and finance, to ensure alignment between organic growth efforts and overall business objectives
- Establish the framework of how the Organic Growth & SEO programs directly contribute to the core business, including reporting on overall performance and drawing actionable insights to further improve growth
- Conduct analysis on the impact of organic growth activities including website traffic and engagement, demand generated from organic sources, ROI and conversion metrics to optimise all organic growth activities
- Drive customer acquisition growth through existing customer base via referrals and Word of Mouth strategies
- Expand organic growth through multi-format (text, videos, reels, etc) and multi-channel (Search, YouTube, Social channels, etc) approach
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
Dramatic shifts over the last few years have forced businesses to reimagine their engagement practices, obliging many to increase or add an online presence. With little expertise or budget, a market blossomed for low-budget and low-code software solutions for businesses of all scales, and Builder, founded in 2012, was quick to capitalize on this.
Its headless CMS platform enables users to drag-and-drop to build highly customized low-code software-like apps in as little as a day, then helps users scale and maintain their product. Tapping into this non-expert market with a uniquely easy interface no doubt helped Builder’s user base grow nearly 3x, adding customers like NBC and the BBC to its roster.
With low code development platforms expected to account for 65% of application development by 2030, and become in itself a nearly $200 billion market, a service providing unrivaled ease of use is likely to win big with customers in need of low-complexity software.
Insights
Company
Funding (last 2 of 4 rounds)
May 2023
$250m
SERIES D
Mar 2022
$100m
SERIES C
Total funding: $445m
Company benefits
- Hybrid working model
- Family friendly policies
- Private healthcare
- Stock options
- Variable pay schemes
- Generous paid annual leave
- Family Days - 2 additional days off
- Time off between Christmas and New Year
- Learning and development budget
- Regular team, office, and company-wide celebrations
Company values
- Heart: In everything you do, show compassion, belief and empathy
- Entrepreneurial: Spend money like it’s yours, take risks when your gut tells you
- Accountability: Be responsible for the decisions you make
- Respect: There needs to be respect in the good times and the bad
- Trust: At our heart: always act to build trust, never compromise it
- Transparency: Always be honest, no matter what the situation
Company HQ
Paddington, London, UK
Founders
Sachin Dev Duggal
(Co-Founder)After graduating from Imperial College London and MIT, they worked as an Advisor and Consultant at Deutsche Bank AG. Before co-founding Bulder.ai, they founded Nivio, which hosted virtual desktops and co-founded Shoto, which collates photographs for friends.
Saurabh Dhoot
(Co-Founder)Also graduating from Imperial College London, they co-founded FC Goa, a professional football franchise in India, and founded Videcon D2H Ltd, a direct broadcasting satellite service, before co-founding Builder.ai.
Diversity & Inclusion at Builder
Sara Alioglu (Senior Manager - Employee Experience)
- We are rolling out a growing list of DE&I initiatives, coaching and an L&D programme to ensure all Builders not only experience diversity, equity and inclusion for themselves, but understand it for one another and our customers
- Reviewing and updating all global policy and employee handbooks to ensure Builder is fair for all
- A global compensation benefits analysis and uplift programme is underway to drive pay parity and ensure all our global locations receive benefits that support, protect, and empower our people
- Building employee-driven focus groups and forums for protected and under-represented groups across the organisation
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