SEO Manager, Pumpkin
$100-130k
2+ days a week in office
Pet insurance provider
Be an early applicant
Pet insurance provider
101-200 employees
Be an early applicant
$100-130k
2+ days a week in office
101-200 employees
Company mission
Pumpkin is a pet care company on a mission to keep all pets healthy.
Role
Who you are
- 4+ years of experience with SEO, with heavy emphasis on the technical side, preferably with startups and early stage companies
- 2+ years of experience developing on WordPress, with knowledge of popular SEO plugins and development technologies including PHP, HTML, CSS, and JavaScript
- Proficient in SEO industry tools, such as SEMRush, Ahrefs, Majestic, Moz, Screaming Frog, SEO Spider, BuzzStream, NinjaOutreach, Pitchbox, and Link Research Tools, etc
- Hands-on experience with external link acquisition
- Strong data and analytical skills to understand, report on, and present SEO metrics at scale
Desirable
- Strong content & copywriting skills
What the job involves
- Pumpkin is looking for an experienced, results-driven Technical SEO Manager to support the DTC team’s ambitious growth goals
- In this role, you’ll report to the Senior Director of Performance Marketing to help drive site traffic and improve search rankings
- You will be responsible for our traffic growth by enhancing our on-site technical SEO, as well as by helping manage writers and editors to create and refresh content on our blog
- Develop and execute successful SEO strategies to grow our organic traffic and rank for competitive pet insurance keywords
- Help manage our content pipeline to grow organic traffic by working with in-house writers and editors, agencies, and freelancers
- Assist product/engineering teams in developing and maintaining our WordPress CMS, including light engineering work, site speed improvements, template creation, and plugin implementation and maintenance
- Manage our SEO vendors and agencies and oversee our engineering partners’ implementation of new feature work
- Perform ongoing technical audits to identify enhancements, bugs, and fixes
- Create and implement link building strategy (internal and external) to help build website authority
- Set up and monitor alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
- Regularly conduct keyword research to form recommendations on upcoming content and help the team better structure content to rank organically
- Measure success using a variety of SEO resources including Google Search Console, Google Analytics, SEMRush, and Ahrefs
- Stay current on emerging trends, SEO best practices and the latest algorithm updates
Our take
While pet ownership & adoption rates are at an all-time high, 1 in 4 families are unable to provide the veterinary care they want for their pet due to financial barriers. In response Pumpkin created a more accessible type of pet insurance.
In particular, Pumpkin innovated with ‘Preventative Essentials’. It’s not insurance, but an optional benefit pet parents can easily add to their insurance plan to get refunds for crucial preventive care all pets need to stay healthy, from annual wellness visits to routine vaccines. Its product has proven popular, and Pumpkin insures over 60,000 pets in the USA and Canada.
Pumpkin was acquired by JAB's pet insurance platform in 2023. This move will boost the company's marketing reach and accelerate its research and development efforts. While it faces steep competition in the market, with the likes of AKC, Chewy and Figo offering similar insurance products, its up-to-date tech stack and the deep pockets of its parent company will ensure it maintains its strong position.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
45% employee growth in 12 months
Company
Company benefits
- Best-in-class health insurance
- A generous vacation policy
- Of course, pet-friendly offices
Company values
- Pets Come First: Put what's best for pets at the center of everything you do
- Trust the Pack: Help families make empowered pet care decisions
- Jump Fences: If there’s a will, there’s always a way over them
- Share Toys: Be generous with your gifts and amazing things will happen
- Dig New Holes: Challenge conventions to create the future of pet health care
Company HQ
Midtown South, New York, NY
Articles
Leadership
Alex Douzet
(CEO)Previously founded Ollie Pets, a natural pet food company. Before that, co-founded TheLadders, a mobile network for professionals.
Salary benchmarks
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