Global Product Marketing Team Lead, Motorola Solutions
Halo
CA$110-130k
Excel
Zoom
Senior and Expert level
Vancouver
More information about location
Communication software for public safety & enterprise
Open for applications
Communication software for public safety & enterprise
1001+ employees
B2BEnterpriseCyber SecurityTelecommunications
Open for applications
CA$110-130k
Excel
Zoom
Senior and Expert level
Vancouver
More information about location
1001+ employees
B2BEnterpriseCyber SecurityTelecommunications
Company mission
To build and connect safety and security technologies in our never-ending pursuit to keep people safer everywhere.
Role
Who you are
- Bachelor's degree with 5+ years product marketing experience
- OR 10+ years of product marketing experience
- Proficiency with webinar/online communication tools: On24, WebEx, Zoom Webinar, GoToWebinar, etc
- Experience within a B2B environment preferred
- Excellent project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
- High level of initiative, meticulous attention to detail, and excellent follow-up skills
- Strong organizational, presentation, and interpersonal skills
- Exceptional analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Excellent written and oral communications skills, as well as Excel and MS Office expertise
- Ability to build partnerships and effectively establish and maintain relationships with internal and external clients and vendors
- Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams
- Energetic, positive, and a desire to work in a collaborative team environment
- Degree focused in Marketing, Communications, Business, or related field preferred
What the job involves
- The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement
- The team oversees all global product marketing strategy for the VS&A portfolio, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants
- The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon, Pelco, IndigoVision, and Openpath businesses as a part of the broader Motorola Solutions ecosystem
- Motorola Solutions is looking for an experienced product marketing specialist to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for the Global VS&A department
- This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI
- The Global Product Marketing Specialist is a high-visibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the Motorola Solutions’ VS&A business
- This specialist will serve as a product marketing expert, working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results
- This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality content
- Communicates and lives by marketing guidelines and brand voice ensuring that marketing and sales enablement tools are shared across the corporation
- Lead the Pelco Product Marketing team and currently manage up to 2 direct reports; Oversee the individual performance of each team member and provide guidance and instruction on projects and overall Pelco brand strategy; Provide leadership, mentorship, and training for Pelco product marketers and provide training for new team members
- Bring a 'product perspective' and influence the overall VS&A product marketing strategy, tone of voice and branding
- Collaborate closely with your product partner and marketing team to create product marketing plans, positioning, messaging, launch and user acquisition strategies
- Oversee day-to-day operations and performance of the Avigilon product marketing team, including delegating tasks to team members and reviewing material
- Actively seek to identify areas for improvement within team members and day-to-day processes
- Together with the product management team, educate and effectively communicate using a storytelling approach by distilling technical product features and capabilities to human speak
- Create engaging and informative content for customers and end-users about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts
- Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements, and e-books
- Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas
- Develop content for our website and measure and optimize interest around our products; ensure content is optimized for search engines
- Contribute to our social media channels and ensure product information is fully represented and part of a customer journey
- Collaborate with various global internal stakeholders and external partners to orchestrate thoughtful marketing campaigns that drive brand awareness, accelerate purchase decisions, improve customer loyalty and satisfaction and drive sales
- Work with business stakeholders to identify needs, goals, and requirements to inform recommendations for marketing campaigns
- Function, adapt, and succeed in a constantly changing, fast-paced environment
- Bring a positive attitude and motivation to deliver the highest quality assets
- Respond positively and calmly to shifting priorities, demands and timelines
Our take
Motorola Solutions is a leading provider of communication and software solutions tailored for public safety and enterprise sectors. Its extensive portfolio includes mission-critical radios, command center software and video security systems designed to enhance operational efficiency and safety.
The company's focus extends beyond mere hardware, as it emphasizes integrated software solutions that facilitate communication and data management. This integration of hardware and software ensures clients can respond promptly and effectively to challenges.
Looking ahead, the company is opening a new R&D center in Cork, creating 200 jobs to advance land mobile radio technology. This investment supports its growth and innovation, building on its existing Irish presence and recent acquisition of Tetra Solutions.
Kirsty
Company Specialist
Insights
Top investors
Few candidates hear
back within 2 weeks
Company
Company benefits
- Flexible work models
- Paid time off
- Paid parental and family leave
- Health care benefits
- Global wellness resources
- Employee assistance programs
- Rotation programs
- Mentor relationships
- Learning and development opportunities
- Retirement benefits
- Employee bonuses
- Stock grants & employee stock purchase plans
Company values
- Inclusive: We foster inclusion, equity and diversity to support our customers, communities and each other
- Driven: We keep it simple by focusing on what matters most so we can seize opportunities with speed and confidence
- Innovative: We constantly create ingenious solutions to the real challenges of today, tomorrow and beyond
- Accountable: We stand behind the work we do, the contributions we make and the high business standards we maintain
- Passionate: We meet challenges with energy and determination, always pursuing ever-higher standards
- Partners: We work with our customers to address obstacles before they become challenges
Company HQ
West Loop Gate, Chicago, IL
Articles
Leadership
James J. O'Connor
(Co-Founder)Co-founded Motorola Solutions in 1999. Founder and Chairman of Chicagoland Entrepreneurial Center and 1871. They are also the Global Head of Venture Capital and Managing Director at William Blair.
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