• The ideal candidate is a seasoned marketing executive with a robust background in developing and implementing high-impact marketing strategies
• The Head of Marketing will possess deep expertise in performance marketing, traditional marketing channels, affiliate marketing, and advanced tracking and reporting methodologies
• This role demands a visionary leader who can oversee numerous high-stakes projects and programs with precision
• 15+ years of experience including leading large internal multi-disciplinary marketing organizations with large budgets to achieve long-term strategic goals
• Proven track record of building, developing, and motivating a marketing team in a high-growth tech company
• The proven propensity to “think like an owner”, operate like a P&L holder, and understand different business disciplines (IT, finance, etc.)
• Expertise in developing, implementing, and communicating a comprehensive B2C marketing strategy across performance marketing, digital marketing, and branding
• Proven willingness and ability to be a relentless voice of the customer, representing the customers’ desires and needs, while maintaining business focus and effectiveness
• Proven expertise in the development and implementation of successful online marketing programs including SEO, SEM, and digital advertising
• Demonstrated expertise in the development and execution of successful targeted social media programs
• Proven ability to scale marketing budgets through flawless execution of iterative testing of new tactics and channels
• Experience building and scaling a consumer brand
• Proven understanding of best practices, tools, and processes that enable development and analyses of marketing campaigns, the management of those campaigns, and the analytics for success

Desirable

• At Pangea, we have an ambition to be an iconic and trusted brand and company that solves real problems for our customers
• As the leader of the Marketing group for Pangea, you will be responsible for the development and execution of all marketing strategies, including all digital, social, traditional and content-related marketing efforts
• Serve as the primary architect and leader of the marketing function, accountable for performance across all media spend, including search, social, SEO, TV, radio, print, and promotional partnerships
• Build, lead, and inspire a high-performing marketing team, fostering a culture of excellence and continuous improvement. Mentor and coach team members, identifying opportunities for professional growth and ensuring effective collaboration
• Own customer acquisition, driving the strategy and execution for large-scale acquisition and conversion campaigns
• Oversee comprehensive retention-marketing programs aimed at increasing customer lifetime value, with a focus on lifecycle marketing and CRM growth
• Manage and refine Pangea’s marketing testing process to expand the marketing budget efficiently across new tactics and channels
• Leverage advanced Martech solutions and vendor partnerships to enhance marketing capabilities and outcomes
• Utilize data-driven insights to make strategic decisions, with a deep understanding of Pangea’s customer journey and multi-channel attribution
• Propose and track meaningful incentive programs to drive faster adoption and accelerate word-of-mouth awareness
• Report on key performance metrics, ensuring alignment with organizational KPIs. Manage the company’s marketing budget and forecasting with a strategic focus
• Understand Pangea’s different segments of customers and constantly pursue new tactics based on their behavior, purchase habits, pain points, and potential areas of differentiation
• Plan, implement, and monitor integrated marketing communications campaigns, ensuring optimized media spend and enhanced brand reach and impact
• Be the key contact for all creative and media agency relationships and oversee and lead creative development and effectiveness tracking across all communication mediums to support growth and overall business objectives
• Liaise with other internal teams to guide a unified approach to customer service, distribution, etc., that meets market demands and reinforces the brand
• Integrate comprehensive marketing strategies and communication programs to ensure consistent branding and messaging, maximizing the marketing budget’s impact