Product Marketing Manager, Torch Technology
$80-100k
+ Equity + Bonus
More information about location
Ordering & inventory tech for dental practices
Open for applications
Ordering & inventory tech for dental practices
101-200 employees
Open for applications
$80-100k
+ Equity + Bonus
More information about location
101-200 employees
Company mission
Making dentists’ lives better so they can focus on their patients.
Role
Who you are
- Process oriented with a passion for project and GTM strategy management
- Hands-on collaborator that works well in teams and cross-functionally
- Advanced writing skills to generate short form and long form marketing materials
- An avid learner who is as excited about tests and experiments as much as wins and results
- A strong pull towards understanding the customer and delivering a highly engaging and tailored experience
- High attention to detail, time management skills and ability to prioritize effectively
- Interest in start-ups, technology, and/or healthcare
- A bachelor’s degree and strong marketing background
- 4+ years of product and customer marketing experience
- 2 to 8 years of total professional experience
- Strong writing skills
- Company working hours at 9am - 6pm ET
What the job involves
- In this role, you will be responsible for managing and owning our product, promotion and customer lifecycle marketing
- Your responsibilities will include developing and creating marketing strategies that promote our platform, features, promotions and enhance customer engagement
- You will work closely and cross-functionally with Customer Experience, Product and Sales teams
- Your efforts will be instrumental in driving growth in both net-new and customer expansion funnels as we continue to rapidly expand in the dental market
- This position offers significant career growth potential as we scale our team and customer base
- Develop and implement product marketing and content plans to drive awareness, demand, and loyalty of Torch Dental’s platform through rewards
- Own customer lifecycle marketing in tandem with the product team through supplier promotions and customer wallet share expansion
- Work with the onboarding team to create automated customer journeys to bolster activation and platform-use adoption
- Work with the product team to understand platform features and benefits, and communicate them effectively to customers and prospects as well as own product-led-growth initiatives
- Develop sales enablement tools, including presentations, product sheets, and case studies, to support the sales team
- Create and manage customer advocacy programs, including testimonials, case studies, and social proof marketing
- Produce high-quality marketing content, including blog posts, whitepapers, webinars, award submissions, and speaker sessions
- Ensure all content aligns with brand guidelines and messaging
Our take
For many dental practices, procurement can be a time-consuming and frustrating process which takes them away from their patients. Torch solves this problem with its all-in-one procurement technology.
Torch's eCommerce software platform is geared towards not only saving dental practices valuable time, but it can save them money too. Unsurprisingly, this has proven popular with dental practices, which are under mounting pressure due to demand. Torch has raised impressive funding, which is testament to industry demand for its product.
The office-based healthcare supply industry is worth over $100 billion, and companies like Torch stand to make impressive gains in the coming decade. If Torch can invest further in its outreach, and scale its user base, it could see growth skyrocket.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2024
$10.5m
SERIES B
Jul 2023
$28m
SERIES B
Total funding: $70.5m
Company benefits
- Medical insurance
- Dental insurance
- Parental leave
- Commuter benefits
- 401(k) Retirement savings plan
- Discretionary paid time off
- Referral bonus
- Outings & Events
- Equity
Company HQ
Civic Center, New York, NY
Leadership
Khaled Boukadoum
(Co-Founder)Previously worked in M&A at RBC Capital Markets, and as a Private Equity Investor at The Blackstone Group.
Yassine Boukadoum
(Co-Founder)Previously worked as an Investment Banking Associate at Stifel Financial Corp., before working in Product at SmartAsset.com.
Drew Werner
(Co-Founder & CTO)Previously worked as a Software Engineer at Datadog, and as an Engineering Manager at Dropbox.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at Torch Technology