Public Relations Manager, Charlotte Tilbury

Southern Europe

Salary not provided
Mid and Senior level
London
Charlotte Tilbury

Makeup, skin care & beauty collection

Open for applications

Charlotte Tilbury

Makeup, skin care & beauty collection

1001+ employees

B2CLifestyleBeautyWellbeingeCommerce

Open for applications

Salary not provided
Mid and Senior level
London

1001+ employees

B2CLifestyleBeautyWellbeingeCommerce

Company mission

To empower everybody in the world to be the most beautiful version of themselves.

Role

Who you are

  • You have a demonstrable background in comms, with both an agency or in-house background ideally
  • Experienced in devising and implementing strategic plans with creative flair
  • Excellent leadership, team management and communication skills
  • Can work under pressure and meet deadlines in a timely manner
  • Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
  • Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven
  • Have experience in the digital landscape – the PR team manage all digital mega influencers
  • Adept at managing multiple stakeholders. Local experience ideal but not essential

What the job involves

  • We are looking for a creative, talented and passionate PR & Advocacy Manager, to join our team
  • You will be fully responsible for the day-to-day for all areas of PR for Spain, Italy and Portugal, focusing on driving the brand and product strategy for engaging media (consumer and corporate), macro & powerhouse influencers and makeup artists
  • In addition, this role will work closely with Local PR Agencies to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales
  • Develop strategies and exceptional PR plans that can be executed locally, to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences
  • Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content
  • Work closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region)
  • Work with retailers to bring our own strategy to life with their PR teams, bringing retailer comms on the brand journey
  • Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives
  • Propose launch plans for key NPD activity and marketing campaigns and deliver plans for securing and utilising celebrity and digital influencer credentials
  • Guide local agencies to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI
  • Develop plans to create an enviable corporate image for Charlotte Tilbury within the beauty industry and beyond
  • Develop the local strategy for working with mega digital influencers and celebrities
  • You will be responsible for leading one PR Executive and managing two PR agencies
  • You will report directly into our wonderful Head of PR, Southern Europe
  • You will work closely alongside global PR teams, as well as EU Marketing and Commercial teams and the wider EMEA team!

Salary benchmarks

Share this job

View 18 more jobs at Charlotte Tilbury

Insights

Led by a woman

25% employee growth in 12 months

Company

Company benefits

  • Generous staff discount
  • Generous product gifting
  • 25 days holiday plus bank holidays
  • Hybrid, flexible working
  • Dog friendly office on Monday and Fridays
  • Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
  • Other fabulous benefits such as life assurance, birthdays off work and pension contribution

Our take

Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.

The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.

Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle