CRO Manager, Leadtech
Mobile Apps
Online Project Development
Open for applications
Online Project Development
501-1000 employees
Open for applications
501-1000 employees
Company mission
To bring forward new business ideas and empower employees to achieve their goals in the online business world.
Role
Who you are
- The ideal candidate must have a background in planning and developing CRO strategies
- Furthermore, he or she must consistently conduct industry research, analyzing competitors' strategies and staying updated on industry changes
- Demonstrable experience of at least five years in a similar CRO role for mobile apps, Product Management, or app marketing
- Deep understanding of app marketing (ASO, SEM & Social Ads) including knowledge of algorithms, optimization methods, and effective strategies for growing app installs
- Strong research and analytical skills, including analyzing statistical data to make optimization decisions of A/B tests using tools like Firebase, Amplitude, RevenueCat, Qlik, among others
- Ability to lead a team and excellent communication skills to work collaboratively with developers, designers, product owners, and other professionals
- Ability to work on multiple projects and manage multiple tasks simultaneously
- Analytical and continuous improvement mindset, with a focus on results
- Special sensitivity to marketing to understand users from an analytical and psychological perspective, identifying behavioral patterns, trends, and optimization opportunities
- High proficiency in Spanish and English (other languages are a plus)
- Passionate about the mobile world
What the job involves
- Develop, implement, and manage conversion rate optimization strategies to improve the effectiveness of acquisition campaigns and maximize ROI
- Analyze user behavior using analytics tools and make data-driven proposals
- Design and execute A/B and multivariate tests to identify best practices and optimize conversion
- Collaborate closely with design, development, product, and marketing teams to ensure the effective implementation of CRO strategies
- Monitor and report on CRO initiatives, providing regular and detailed reports to senior management
- Collaborate with the product management team to align CRO strategies with product roadmaps and goals
- Define and prioritize product features and enhancements based on CRO insights and data analysis
- Coordinate with product teams to ensure seamless integration of CRO insights into the product development lifecycle
- Stay updated with the latest trends and technologies in conversion rate optimization and apply them to ensure our CRO strategies are innovative and effective
- Participate in product planning and strategy sessions to advocate for CRO-driven improvements and features
- Ensure that product changes and updates are effectively communicated to all relevant stakeholders, including marketing, design, and development teams
Our take
Designing and adopting digital services can be inaccessibly expensive and complex for many businesses. Leadtech solves this problem by providing companies with innovative digital solutions.
Leadtech is well served by the diversity of its solutions, which has enabled it to build an impressive customer base. Its suite of tools covers everything from UX design to SEO, content to backend. This ensures that Leadtech has broad appeal to businesses looking for all-in-one digital solutions.
Leadtech has expanded considerably in recent years, now boasting an international team of over 250 people. Growing its talent will be an essential element of the company's continued success in the coming years, as will its commitment to innovation.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
14% employee growth in 12 months
Company
Company benefits
- Flexible timetable
- Barceloneta district, close to the beach
- Happy Fridays and team events
- Tickets Restaurant
- Fresh fruit and coffee
- Game room and terrace
Company HQ
La Barceloneta, Barcelona, Spain
Leadership
Germán Castillo
(CEO)Previously founded Grupo Germinet and advertising platform Solimba Aplicaciones.
Salary benchmarks
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