Senior Digital Marketing Specialist, Monte Carlo
Data observability platform
Job no longer available
Data observability platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To accelerate the world’s adoption of data by reducing data downtime.
Role
Who you are
- A self-starter who is comfortable working in a high-growth, rapidly changing environment
- A marketer with excellent attention to detail and strong research, data management, and analytical skills with the ability to analyze data and respond accordingly
- A strong communicator who is comfortable working with a wide array of technical and non-technical stakeholders
- 3-4 years of experience in performance marketing or digital marketing
- Deep knowledge of B2B paid channels, such as Google Ads, Linkedin Campaigns Manager, Facebook Ads and more
- Ability to build well thought out strategic briefs to kick-off campaigns to cross-functional digital teams (email, web, social, advertising, etc.) and creative (writers, designers, external agencies, etc.)
- Strong results orientation, and project management. The ability to manage multiple on-going projects with various stakeholders
- Expertise with the following systems is a plus: Hubspot, 6sense, Metadata.io, Google Analytics, and Linkedin
- Strong analytical skills and a high comfort level with analytics platforms are necessary. Must be able to build, interpret, and communicate key results to stakeholders
- Startup experience is a plus
What the job involves
- As Monte Carlo’s Sr. Digital Marketing Specialist, you will be responsible for the development, execution and optimization of digital marketing campaigns that drive conversions across our paid and organic channels
- In this role, you will be an individual contributor responsible for creating and orchestrating global digital campaign plans from scratch, including but not limited to:
- Directly managing our digital channels such as Google Ads, Linkedin, Facebook, and more
- Building and evolving the keyword strategy for paid with an eye to increasing the conversions of brand-sourced inquiries
- Assuming full responsibility for the execution of end-to-end enterprise paid channels that support our business objectives: generating new leads that result in the achievement of pipeline, opportunity, and revenue objectives globally
- Applying analytics and insights to better profile and target prospects, driving continual optimization to deliver higher quality responses and improve conversion rates all along the funnel
- Measuring and reporting on campaign results to cross-functional stakeholders
- Identifying opportunities for improvement and roadblocks early and often to capitalize or course-correct as needed through metrics analysis and program optimization
- Building audience-centric strategies with associated core messaging maps alongside our broader Marketing team
- Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities
Our take
Dozens of billion dollar companies have emerged with a shared focus on easing the burden on engineering teams constantly battling to guarantee reliability in their products. For example, New Relic revolutionized application observability. In the same way, Monte Carlo is tackling data observability.
The service pulls information from metadata log metrics to help teams understand their data health, and if something breaks the product will send proactive notifications. The product is an off-the-shelf SaaS offering that customers can integrate and customize over time.
The company has won some major clients including big tech companies like Affirm and Intuit, but also JetBlue, PepsiCo, CNN, The New York Times, Asics, Rivian and others from many sectors. Its goal is to help companies reduce data downtime and the time data engineers must spend on tedious data quality tasks.
'Data Observability’ became a point of furore in venture capital in 2022. For example, in the span of one week, just three companies raised more than $400 million between them. Staying at the forefront of this industry will be an interesting challenge for the company.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
May 2022
$135m
SERIES D
Aug 2021
$60m
SERIES C
Total funding: $236m
Company values
- Customer impact: Our true north is making an impact on our customers with our team, our brand, our product. We work to ensure every interaction creates value and happiness
- Measure in minutes: Time is our most important asset. We act with urgency, in a thoughtful and decisive manner
- Ship and iterate: We have high expectations from ourselves. We accomplish through constant iteration and improvement. We respect and honor our imperfections
- Beat the odds: If we haven’t failed, we didn’t try hard enough. We set ambitious goals and beat them. We pull each other to overachieve
- Have fun: We stay positive, even when things are difficult. We win as a team, and we act in a way that makes us proud of the journey
Company HQ
Dolores Heights, San Francisco, CA
Articles
Founders
Barr Moses
(CEO)Previously VP of Customer Success Operations for Gainsight. Originally trained as a Management Consultant with Bain & Company. Also attended Stanford where they studied Mathematics and Computer Science.
Lior Gavish
(CTO)Previously SVP of Engineering for another tech startup, Barracuda. Also previously worked for PayPal and holds an MBA from Stanford University.
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