• Have knowledge of institutional crypto or finance
• Have experience growing brands (both corporate and executive) on social media
• Have written social copy that has gone viral
• Love working cross-functionally and building buy-in for your creative efforts
• Have a high bar for the quality of your work and your attention to detail is admired by your peers
• Read about social media tactics during your free time

Desirable

• We’re looking for a social media expert to expand our presence across client-relevant channels and amplify the strengths of our platform and brand
• This individual will play a key role during an exciting growth phase for the company, and will have the opportunity to spearhead a range of creative efforts on behalf of the most trusted company in institutional crypto
• The scope of the role includes leading the overall strategy and execution of our social media program - including hands-on execution for Anchorage Digital’s social handles, exploration of new channels, and enablement that inspires team members and leadership to participate in growing Anchorage Digital’s reach across the ecosystem
• Technical Skills:
• Drive increased engagement with Anchorage Digital’s social handles across LinkedIn, X, and other channels, including planning a detailed social calendar, crafting social media content, developing visuals, coordinating necessary approvals, posting, and monitoring data driven and qualitative performance to identify ways to expand reach
• Build upon a social media playbook for Anchorage Digital that is data-driven, business impact focused, creative, and plays to the strengths of our product and brand
• Complexity and Impact of Work:
• Drive strategy for company social media program
• Create key executive social media program
• Lead efforts to explore new potential channels including Telegram, Reddit, Farcaster, and others
• Manage the social media planning process, including partnering with team members around events, product marketing, corporate communications, and other efforts to position social media as a vehicle for driving brand engagement
• Build a deep understanding of Anchorage Digital’s various client types, their pain points, how our platform best serves them, and how they consume content
• Organizational Knowledge:
• Collaborate across marketing, particularly with communications and product marketing to craft effective social media assets for announcements, product features, and co-marketing opportunities
• Collaborate across Sales, and business lines to both showcase the best of Anchorage Digital and bring actionable insights back to the business
• Report on social media KPIs (within marketing and cross functionally) with analysis and recommendations for optimizing our social presence
• Communication and Influence:
• Coach team members and leadership how to leverage their personal social handles to best engage with the Anchorage Digital brand; tee up content, share best practices for posting, and ensure follow-through
• Contribute creative ideas for brand amplification based on industry learnings and competitor benchmarking