Member of Marketing, Anchorage Digital

Social Media

$117-160k

+ Equity

Mid and Senior level
Remote in US
Anchorage Digital

Regulated crypto platform

Open for applications

Anchorage Digital

Regulated crypto platform

201-500 employees

FintechB2BCryptocurrencySaaS

Open for applications

$117-160k

+ Equity

Mid and Senior level
Remote in US

201-500 employees

FintechB2BCryptocurrencySaaS

Company mission

To help institutions participate securely in digital assets, by setting a new standard for crypto finance.

Role

Who you are

  • Have knowledge of institutional crypto or finance
  • Have experience growing brands (both corporate and executive) on social media
  • Have written social copy that has gone viral
  • Love working cross-functionally and building buy-in for your creative efforts
  • Have a high bar for the quality of your work and your attention to detail is admired by your peers
  • Read about social media tactics during your free time

Desirable

  • Have experience building communities across crypto-native channels
  • Were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

What the job involves

  • We’re looking for a social media expert to expand our presence across client-relevant channels and amplify the strengths of our platform and brand
  • This individual will play a key role during an exciting growth phase for the company, and will have the opportunity to spearhead a range of creative efforts on behalf of the most trusted company in institutional crypto
  • The scope of the role includes leading the overall strategy and execution of our social media program - including hands-on execution for Anchorage Digital’s social handles, exploration of new channels, and enablement that inspires team members and leadership to participate in growing Anchorage Digital’s reach across the ecosystem
  • Technical Skills:
  • Drive increased engagement with Anchorage Digital’s social handles across LinkedIn, X, and other channels, including planning a detailed social calendar, crafting social media content, developing visuals, coordinating necessary approvals, posting, and monitoring data driven and qualitative performance to identify ways to expand reach
  • Build upon a social media playbook for Anchorage Digital that is data-driven, business impact focused, creative, and plays to the strengths of our product and brand
  • Complexity and Impact of Work:
  • Drive strategy for company social media program
  • Create key executive social media program
  • Lead efforts to explore new potential channels including Telegram, Reddit, Farcaster, and others
  • Manage the social media planning process, including partnering with team members around events, product marketing, corporate communications, and other efforts to position social media as a vehicle for driving brand engagement
  • Build a deep understanding of Anchorage Digital’s various client types, their pain points, how our platform best serves them, and how they consume content
  • Organizational Knowledge:
  • Collaborate across marketing, particularly with communications and product marketing to craft effective social media assets for announcements, product features, and co-marketing opportunities
  • Collaborate across Sales, and business lines to both showcase the best of Anchorage Digital and bring actionable insights back to the business
  • Report on social media KPIs (within marketing and cross functionally) with analysis and recommendations for optimizing our social presence
  • Communication and Influence:
  • Coach team members and leadership how to leverage their personal social handles to best engage with the Anchorage Digital brand; tee up content, share best practices for posting, and ensure follow-through
  • Contribute creative ideas for brand amplification based on industry learnings and competitor benchmarking

Our take

Anchorage is a crypto-native digital asset platform offering a raft of solutions that help companies leverage blockchain technologies. Their advanced security architecture facilitates streamlined access to the complex and fragmented digital asset space.

Financial backing for Anchorage has come from prestigious investors Visa and Andreessen Horowitz. Anchorage's broad offerings are set to be matched by plans to partner across a wide spread of neobanks, challenger & incumbent banks, and corporate treasurers. This would mean an impressive expansion of their already substantial domain of influence in a rapidly developing sector.

In early 2021, Anchorage secured a national trust charter from the OCC, making it the first-ever federally chartered digital asset bank. This is significant, as it provides a good barrier to entry for other companies looking to compete in this space, and gives legacy institutions the ability to offer digital asset access to their clients. Though it has raised considerable funding in the past, crypto instability and wider macroeconomic challenges forced Anchorage to cut 20% of its staff in March 2023. 2022 clampdowns on customer due dilligence internal controllers added to the pressure on Anchorage to streamline and refocus its efforts.

Kirsty headshot

Kirsty

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

-5% employee growth in 12 months

Company

Funding (last 2 of 4 rounds)

Dec 2021

$350m

SERIES D

Feb 2021

$80m

SERIES C

Total funding: $487m

Company benefits

  • 100% health, dental, and vision coverage for employees and their dependents
  • Family comes first: we offer parental and child bonding leave to all new parents
  • Meaningful equity - Every team member is a part owner in the company and community that we’re all building together
  • We allow employees to work anywhere in the U.S. or Portugal, and have physical workspaces in New York, San Francisco, South Dakota, and Portugal
  • Flexible time-off plan - Take time off, guilt-free, so you can recharge when you need to
  • 401(k) plan & FSA account

Company HQ

Financial District, San Francisco, CA

Articles

Leadership

Diogo Mónica

(Executive Chairman)

Former advisor and board member at Jscrambler and advisor at StackRox with Phd in Computer Science at Instituto Superior Tecnico.

Former director at Vendor Security Alliance and Docker. Former Security Engineering Manager at Square.

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