• The ideal candidate will have a deep understanding of marketing performance metrics and use statistical modeling to interpret content consumption patterns and behavioral signals to provide recommendations to optimize the digital marketing mix
• Proven track record of using quantitative and qualitative insights in the day-to-day and when providing strategic recommendations
• 3+ years working with analytics data sets and visualizations in a marketing B2B enterprise software environment
• Strong data science skills, proficient in R, Python, SQL, or related experience
• Experience with CRM and marketing automation platforms
• Hands-on, strong team player with a positive attitude and excellent communication skills
• Ability to own and deliver on multiple strategic projects under aggressive timelines
• Bachelor's degree required. MBA/MS preferred

Desirable

• Veeva is looking for a strategic Marketing Analytics Manager to build and maintain robust marketing analytics data visualizations while delivering strategic recommendations to enhance content engagement and campaign performance
• This role will focus on deriving insights from complex datasets while providing a metrics-driven narrative that is consumable to stakeholders at all levels of our business
• This is a huge opportunity to help build the data structures, analytics and drive strategy to influence the buyer’s journey
• Create and maintain robust global marketing analytics data visualizations and dashboards highlighting key campaign insights to help optimize our stakeholders' time and resources
• Will use data modeling to derive insights on persona-based behavior patterns to help identify valuable buyer signals and maximize engagement across variable channels
• Own Veeva Summit event reporting, providing weekly pre-event, live, and post-event analytics to heighten the customer's event experience and maximize our event investments
• Build APIs and data structures to collect, integrate, and deliver consumable data from various sources, providing field marketing with a 360-degree view of the prospect's digital journey and helping our stakeholders to optimize every touchpoint