• The ideal candidate is a data-driven events marketer who brings directly relevant experience in strategizing on and building events programming
• Proven track record in developing multichannel event programming to drive well defined business goals
• Keen understanding of business goals and how to create events that drive these goals for specific audience segments
• Experience developing and managing event budgets while creating impactful event experiences
• Experience working within defined marketing budgets and resources
• Strong project management skills, particularly in a rapidly changing environment
• Ability to work across multiple functions and stakeholders to execute complex events strategy
• Experience leading internal content, creative design and web development teams
• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
• Experience or familiarity in working with the media or digital advertising industry
• This role will require domestic and international travel
• BS/BA degree or equivalent years of experience
• 10+ years experience in marketing with a focus on events

Desirable

• We are looking for a Manager, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization
• This role will produce multi-channel events programs with the goal of driving advertiser acquisition and revenue growth and retention
• The role will build global events and closely align with cross-functional teams (Revenue, Business Development), while collaborating with external and internal teams to bring events to life
• Work cross-functionally to develop end-to-end events strategy for various audiences, with the goal of driving revenue growth and other business KPIs
• Work closely with sales and revenue teams to determine appropriate event audiences based on business goals and tailor marketing and strategy to each audience
• Manage vendors and internal stakeholders to produce events ranging from in-person tent poles to virtual events and gatherings
• Closely collaborate with internal stakeholders such as Global Brand Experience to produce events focused on business results
• Craft overall narrative strategy–including presentations, scripts, organizing client panels, videos–to position Snap’s advertising solutions at SMC events
• Collaborate with lifecycle marketing and data science in order to ensure alignment of post-event and measurement strategy
• Support content creation for marketing materials to support events including presentation decks, print material swag, event branding materials
• Own project management and contract negotiations related to event production
• Travel often to oversee events, sometimes internationally
• Stay ahead of industry trends in order innovate on events marketing