Marketing Lead, TicketSwap
More information about location
Marketplace to buy & sell tickets
Job no longer available
Marketplace to buy & sell tickets
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To make sure that as many fans as possible get to go to their favourite shows, festivals and sporting events - and to do so at a fair price.
Role
Who you are
- 5+ years of experience in marketing for an international organisation, with a proven track record of success in a leadership role
- Experience in B2B & B2C Marketing and developing comprehensive marketing strategies
- Excellent analytical skills with the ability to interpret data and generate actionable insights
- Proficiency in marketing automation tools and CRM systems
- Strong project management skills with the ability to manage multiple projects simultaneously
- Passion for the live events industry
What the job involves
- Deciding on international strategies for marketing together with the Head of Performance Marketing, powering short-term and long-term growth across our core markets, including the Netherlands, Belgium, UK, France, Germany, Spain, Italy & Nordics
- Lead all brand marketing activities for TicketSwap: inbound (B2B & B2C), content marketing, partner marketing, product marketing, PR and external comms, consumer branding, and guerilla marketing
- Preparing and managing brand marketing budgets
- Leading the team to performance excellence in a positive manner through OKRs, reporting to the COO
- Create and manage an annual marketing calendar, in collaboration with the commercial team, product team and performance marketing
Our take
Obtaining tickets for in-demand events can be extremely difficult, as can selling on unusable tickets. TicketSwap solves this problem by providing a platform where users can buy and sell pre-sold tickets, without the usually associated risk and high prices.
With fraud detection built in, TicketSwap’s platform allows for greater security against bad sellers. It also maintains a fixed price cap of 120% of the original price to protect against exploitative profiteering. These features, alongside the ease of use of the marketplace, have proved wildly popular, and the platform now serves millions of users around the world.
The company has expanded rather a lot since its inception, sweeping across European markets as well as entering Latin America and the UK. It has cemented a series of lucrative deals with festivals, venues, and promoters, which is testament to the company’s growing ubiquity, and continues to roll out new features such as in-app ticket storage and "FairShare", that divides any profit on a sold ticket fairly between the seller of the ticket and the event organizer.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
106% employee growth in 12 months
Company
Funding (1 round)
Jun 2021
$9.1m
LATE VC
Total funding: $9.1m
Company benefits
- Pension plan fully paid by TicketSwap
- An electrical sit-stand desk
- Diverse team with 30+ nationalities
- Healthy lunch & snacks every day
- 25 paid holidays a year
- Friday drinks with colleagues
Company values
- Fan Fanatical: The fan's experience comes first
- Embrace Change: Evolution is getting better through changes
- Own It: With great power comes great responsibility
- Create Impact: Smart in applying efforts and resources
- Get It Done: Keep it simple
Company HQ
De Wallen, Amsterdam, NH
Articles
Founders
Hans Ober
(CEO)Has a Master's in International Management from the University of Amsterdam, and has served as TicketSwap's CEO since its founding.
Ruud Kamphuis
(Engineering Fellow)Has a Bachelor of Commerce from Saxion Hogescholen and co-founded TicketSwap in 2012, initially as CTO.
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