Digital Marketing Manager, ZayZoon
More information about location
On-demand wage platform for SMBs
Job no longer available
On-demand wage platform for SMBs
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To provide a platform that enables workers to access their earned wages ahead of the traditional pay cycle.
Role
Who you are
- Has extensive experience in digital marketing, with a focus on building and optimizing digital assets, PPC and social media advertising, SEO, and data analysis
- Demonstrates a deep understanding of various digital marketing platforms and tools, including Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc
- Possesses strong project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously
- Shows a proactive and strategic approach to digital marketing, with a focus on driving measurable results and continuous improvement
- Exhibits excellent analytical skills, with the ability to interpret data and insights to inform decision-making and optimization strategies
- You must have access to a secure high speed internet connection and a secure workspace to ensure security of private information
What the job involves
- As the Digital Marketing Manager at ZayZoon, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth
- You will play a critical role in building and maintaining our digital assets, optimizing our online presence across web properties, landing pages, PPC and social media ads, and ensuring seamless, user-centric digital experiences aligned with our various stakeholders
- This is an exciting opportunity to leverage your expertise in digital marketing to propel our fintech startup to new heights
- Digital Strategy Development: Develop and implement digital marketing strategies aligned with business objectives, leveraging a deep understanding of our target audience, market trends, and industry best practices
- Digital Asset Management: Oversee the creation, optimization, and maintenance of digital assets, including web properties, landing pages, PPC and social media ads, ensuring alignment with brand guidelines and stakeholder requirements
- User-Centric Experiences: Create responsive, customer-centric digital experiences across all touchpoints, optimizing user experience (UX) and customer experience (CX) to drive engagement, conversion, and retention
- SEO and Technical SEO: Lead SEO efforts, including technical SEO optimizations, keyword research, content optimization, and link building strategies, to improve organic visibility and drive qualified traffic
- Data Analysis: Utilize data-driven insights to inform decision-making and optimize digital marketing campaigns, leveraging tools such as Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc
- PPC and Social Media Advertising: Develop and manage PPC and social media advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive targeted traffic and conversions
- Performance Monitoring: Monitor key performance indicators (KPIs), track campaign performance, and prepare regular reports to assess the effectiveness of digital marketing initiatives and identify areas for improvement
- Budget Management: Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives
Application process
- Please note that a final step in our hiring process is for candidates to arrange personal reference calls with former managers and others we may choose and undergo a criminal record check along with a basic security clearance due to the nature of our business
Otta's take
Sam Franklin
CEO of Otta
ZayZoon addresses the financial strain faced by workers due to unforeseen expenses in the gap between paychecks. By providing earned wage access (EWA), the fintech startup offers employees the option to access a portion of their pay ahead of schedule, aiming to curb reliance on high-interest loans.
ZayZoon's platform works at no cost to the employer, but charges workers a $5 fee for a withdrawal. This does raise concerns over whether this could exacerbate financial challenges for low-income workers, although compared to the interest on payday loans this is still an extremely attractive option.
With recent funding, the company plans to accelerate growth initiatives and navigate increasing regulatory scrutiny. Despite concerns about these regulatory challenges, ZayZoon remains optimistic and dedicated to empowering workers and assisting businesses in managing financial obstacles.
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 6 rounds)
Mar 2024
$15m
SERIES B
Sep 2023
$27.6m
SERIES B
Total funding: $73.7m
Company values
- Hustle: Don’t work harder—work smarter. Own everything you do, and take it to the next level
- Trust: Be the person others want to lean on when the going gets tough. Don't be afraid to lean on others when you need help
- People Driven: Practice empathy in service of others and aspire to make a positive impact
- Mastery: Adopt a growth mindset—especially when things get hard. Like they say, no pain, no gain
Company HQ
Downtown Commercial, Calgary, AB
Articles
Founders
Darcy Tuer
(Co-Founder & CEO)Founded their first Software company, Halo Networks in 2000 while studying Electrical Engineering at the University of Alberta. They also co-founded Spira Data Corp where they served as the President for over 10 years.
Tate Hackert
(Co-Founder)An economics graduate with education from the University of Victoria, Canada, and the City University of Hong Kong. Now they are the Owner of Long Calgary.
Jamie Ha
(Co-Founder & CFO)Former Investment Banker with over 14 years experience, most recently serving as a Managing Director at FirstEnergy Capital.
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