Digital Analytics Manager, Live Nation
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- The successful candidate will be innately inquisitive and attentive to detail
- You will have a strong background in digital analytics, preferably within an e-commerce business and/or entertainment industry
- Proven commercial experience in web analytics
- An expert user of digital analytics tools - Universal Analytics (GA360), GA4, or Adobe Analytics
- Good knowledge of Google Tag Manager
- Previous experience in digital implementation preferably in an e-commerce role
- Experience working with data layers
- Fluent in English
- Communicate clearly and transparently
- Work collaboratively on projects
- Think laterally approach to problem-solving
- A rigorous approach to work, and a keen eye for detail
- Organised and a multi-tasker –ability to work on multiple projects at the same time and prioritise tasks
- Ability to work to deadlines
What the job involves
- Line Manager: Director, Marketing Technology & Operations
- As Digital Analytics Manager, you will manage the implementation and optimisation agenda for GA4 across the business, working across multiple channels and data sources to build accurate performance insights for platform and cohort analysis
- You will work closely with colleagues in International Marketing, counterparts in North America, Product and Engineering teams to understand requirements, deliver implementation specifications, and drive the development of GA4 across all Ticketmaster International owned and operated sites, leveraging the development support available from our analytics consultancy agency
- You will be responsible for providing front-line GA4 support and monitoring data collection which will shape our decision-making, marketing efforts and product development
- Leverage support of external analytics consultants to maintain and develop GA4 implementation
- Work across multiple ecommerce platforms to define data architecture, and test deployment across owned and operated sites
- Work towards product roadmaps, translating requirements in the set-up of GA4 tagging and ensuring that Google Tag Manager and dataLayers are integrated across sites
- Setup and maintain GA4 Properties and user interface configurations, refreshing and updating as regularly as necessary
- Ensure all methodologies and implementation specifications are well documented and uploaded to central repositories so content is well managed and clearly articulated in solution design reference (SDR) to drive adoption of GA4 across the business
- Advocate quality and standardisation of data capture across web properties and mobile apps, investigate data quality issues and work with colleagues in the Marketing Insight team to troubleshoot and problem solve tracking issues that arise
- Perform regular analytics health checks in Google Tag Manager (GTM) and leverage QC processes to interrogate data quality when it comes to new implementations and the roll-out of tracking enhancements
- Deliver valuable product and behavioural insights for Product teams to enable key product development decision-making and assist with measuring how data aligns with Marketplace KPIs, offering suggestions and identifying opportunities for growth and how to drive additional revenue
- Collaborate with Product and Engineering teams across business verticals and escalate issues for support with relevant teams for investigation where needed
- Act as subject matter expert on GA4 implementation to establish best practice, knowledge sharing, community engagement and support for local markets with ad hoc analysis and training
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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