Head of SEO, LiveScore Group

• Proven industry knowledge essential
• Thought leadership across the principles of SEO and ASO, including experience of content, technical SEO, off-site SEO and App Store/Play Store optimization
• Excellent understanding of KPI Monitoring tools and reports
• Proven ability to leverage Excel for data management, analysis, and reporting, with proficiency in VLOOKUPs and PivotTables
• Proven ability to plan and deliver against business strategy and budgets
• Strong verbal and written communication and inter-personal skills, championing the SEO and ASO team internally and externally
• Experience in leading and developing a team
• Proven attention to detail, high standards and organisation
• Natural passion for continuous improvement
• Growth mindset and solution oriented
• Proven experience in scoping and prioritising projects, generating support from varied stakeholders, managing multiple critical paths, and delivering against plans

• We are looking for a Head of SEO who will be responsible for SEO and ASO activity for the LiveScore group globally across both media and betting products
• You will be responsible for defining the strategy and ensuring all activities are managed to the highest standard while continuously seeking ways to drive growth with the SEO and ASO channels
• The role will require an individual who is proactive with a proven track record of effectively delivering efficient scaling SEO and ASO activity within the iGaming industry
• At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet
• A fully owned and operaed ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and our passion drives us to the top
• We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference
• Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition
• As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills
• Y Responsibilities
• Develop & lead the SEO and ASO strategy across all of the LiveScore Group brands, defining both short and long term strategy to become industry leading within the channels
• Responsible for the channel’s delivery against agreed acquisition volumes and ROI targets
• Communicating the progress of growth and efficiency KPIs as well as project delivery on a weekly and monthly basis to senior stakeholders
• Manage the SEO and ASO team members to help grow acquisition volumes whilst maintaining an efficient CPA, setting team objectives and managing performance against set goals
• Manage relationships with internal stakeholders across the wider marketing functions, tech, insights, product and legal to ensure we’re aligned with any relevant plans or developments
• Working closely with the country management team, ensuring performance updates are communicated & understood
• Manage the roadmap for the SEO and ASO channels, applying a forward-thinking approach to campaign management and the use of our tech stack, working closely with the MarTech team
• Cost control, optimization, forecasting, budgeting & reporting processes to meet KPI’s & targets
• Create a healthy balance between outsourced and in-house work, continuously re-evaluating the need for building in-house expertise
• Agency management and developing relationships with POCs at external partners/tools to ensure we maximise value and capabilities

• Company Performance Bonus: A company led bonus split into two payments - May and November
• Contributory Pension Plan
• Hybrid working for all staff with flexible working opportunities
• Life Assurance: Touch wood nobody needs it but if something bad was to happen to you while working with us, your nearest and dearest will receive 3x your salary
• Private Healthcare Scheme + Employee Enhanced Assistance
• Virgin Family - Access to exclusive Virgin offers and experiences
• Learning and Development: Grow your skills with our easily available learning programs and tools, enabling your professional and personal development
• Enhanced Family Leave: Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay

Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend $6 billion on sports rights in 2023 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.