Performance Marketing Lead, Leapsome
More information about location
Performance management platform
Open for applications
Performance management platform
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To make work more fulfilling for everyone.
Role
Who you are
- The ideal candidate is a hands-on leader who can balance strategic vision with tactical execution, ensuring alignment with company goals and objectives
- 5+ years of experience in B2B SaaS performance or growth marketing roles, with a proven track record of successfully leading teams and driving revenue growth
- Experience in managing large budgets (7 figures per year or more), building performance marketing strategies in B2B, and being hands-on in creating and optimizing campaigns across various channels
- Strong proficiency in marketing tracking, measurement, and analytics, i.e., you’re comfortable with Google Analytics and Google Tag Manager to ensure conversion events are set up correctly
- Exceptional analytical and problem-solving skills, with a strong grasp of key performance metrics for performance marketing
- Excellent communication and collaboration skills, with a track record of influencing cross-functional teams and driving alignment
- Experience working with international teams
What the job involves
- The Performance Marketing Lead will be a key member of our Demand Generation function, responsible for developing our paid campaign strategies and maximizing their impact while reducing conversion costs
- We seek an analytical and data-driven mind with a proven track record of implementing successful performance marketing campaigns in the SaaS space
- Develop and execute a comprehensive performance marketing strategy for paid search, paid social, and affiliate channels with the aim of driving qualified opportunities and pipelines
- Collaborate with cross-functional teams to identify key market segments, target audiences, and competitive positioning to ensure that all campaigns align with the overall business objectives and strategy
- Take a test-and-learn approach to campaign and channel development in order to sustainably and efficiently scale our paid acquisition channels. To do so, you obsess over pipe-to-spend ratios and ROAS
- Leverage data and analytics to measure the effectiveness of paid campaigns & drive a culture of experimentation and data-driven decision-making
- Develop and manage the performance marketing budget, ensuring effective resource allocation across channels and audience segments for maximum impact
- Lead and mentor a high-performing performance marketing team of 1 FTE and 1 Intern
- Foster a collaborative and innovative culture within the team
Otta's take
Sam Franklin
CEO of Otta
Berlin-founded, New York-based Leapsome is a ‘people enablement’ platform that works to improve employee performance and satisfaction through various methods from feedback and OKRs to employee engagement and corporate learning options.
Recognising the amount of time a person will spend in a work environment, the company aims to help employees grow and develop in this time, whilst boosting a company’s efficiency and productivity. Over a relatively short time, it has amounted trust and respect within the industry.
The company has now accrued over one thousand customers across Europe, U.S, Asia and Australia, including impressive clients such as Spotify and Merecedes-Benz. Leapsome has also raised considerable funding towards accelerating its US market presence whilst continuing to develop new products and features.
Insights
Company
Funding (1 round)
Mar 2022
$60m
SERIES A
Total funding: $60m
Company benefits
- Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
- Join a diverse and international team of talented, smart, and kind people
- We value feedback exchange and celebrating successes — big and small
- Enjoy our hybrid model by working from home or in our offices in the heart of Berlin, Germany
- Develop your skills with a yearly development budget of €2,000
- Experience a healthy work-life balance with flexible work hours and the option of working abroad for up to 2 months per year
- Have fun at monthly team activities like kayaking, laser tag, and game nights
- Stay active and healthy with a free Urban Sports Club membership
- Take 30 vacation days every year (plus public holidays)
- Receive competitive pay and a pre-IPO equity package
- Get support and sponsorship for relocation (if needed)
Company values
- Listen & learn - We always seek understanding. It helps us grow together and learn from each other — as well as from our customers and partners
- Challenge the status quo - We challenge ourselves and don’t walk the beaten path just because everyone else does. Instead, we reflect and seek out better ways.
- Take ownership & pursue excellence - We’re a group of smart and dedicated people, and we trust each other to truly own our work. We’re not afraid of high expectations
- Seek impact - What brought us together was the desire to make work fulfilling for everyone. We’re like-minded in that we hold ourselves accountable for the impact we want to have in this world
- Be honest & transparent - We’re honest and transparent with each other and ourselves. We want to get to the core of it, always. We trust each other to handle all shared information with care
- Be kind & humble - We are more than just colleagues — we genuinely care for each other. We give each team member the appreciation they deserve and the support they need. We have no interest in serving our egos
Company HQ
Midtown South, New York, NY
Articles
Founders
Jenny von Podewils
(Co-CEO)Previously co-founded udexter and has served as Advisor to the CEO for DIE ZEIT.
Kajetan von Armansperg
(Co-CEO)Previously co-founded Alive and served as Vice President of Product for Zencap.
Salary benchmarks
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