Customer Growth Analyst, Payactiv
$90-105k
Office located in Milpitas, CA
Allowing early access to monthly paycheques
Open for applications
Allowing early access to monthly paycheques
201-500 employees
Open for applications
$90-105k
Office located in Milpitas, CA
201-500 employees
Company mission
To bring security, dignity, and savings to people who help create our economy.
Role
Who you are
- Grit - the ideal candidate will be an independent fast-learner (self-starter) looking to make a difference at a rapidly growing fintech company and helping to positively impact the lives of millions of customers
- Data-driven, analytical thinker who can derive insights (both qualitative and quantitative) to optimize the customer customer experience
- Hands-on experience - Expertise in omnichannel marketing automation platforms (Braze, Iterable, MoEngage, Pendo), data piping tools (Segment, Stitch, etc), and CRM (Salesforce, HubSpot)
- Cross-functional excellence - to excel at this role and truly drive value you must be an exceptional collaborator working effortlessly with product and analytics teams to the customer’s benefit
- Experience working with and collaborating with UX and asset design teams
- 2+ years of experience delighting customers with omnichannel engagement
- A deep, proven understanding and respect for the customer journey & experience
- Proven experience orchestrating, scaling, tracking, and publishing results (and learnings) from omnichannel marketing campaigns
- Hands-on experience with CRMs in both B2B and B2C (Salesforce, Pendo, HubSpot, Braze, Iterable, MoEngage) is required
What the job involves
- As the Growth Analyst, your primary goal will be spearheading our customer lifecycle retention efforts by working to deliver the right people the right message at the right time
- This is a technical, data-driven, and hands-on role where you will own client campaign performance and experimentation as well as the execution of omnichannel B2B campaigns
- You will lead Payactiv’s efforts in engaging and retaining customers by orchestrating a world-class customer engagement and journey mapping experience
- Specifically, you will drive a hyper-personalized omni-channel strategy to onboard, retain, engage, and delight our users
- These channels include but are not limited to email, SMS, push notifications, and in-app modals
- By focusing entirely on customer experience and by documenting and sharing your learnings, you will become a driver of positive change and user insights across three teams: customer success, marketing, and product
- First, you’ll hypothesize:
- You will enhance Payactiv’s hypothesis-testing framework to learn and optimize the customer experience from end-to-end
- In practice, you will help define and refine to execute a series of complex, targeted customer journeys to attract, retain and engage our user base
- These journeys will consist of campaigns (promotions, seasonal offers, event-based offers) and ad-hoc efforts aimed at customer activation and retention
- You will also be responsible for developing behavioral “nudges” to drive adoption and conversion
- Next, you’ll analyze:
- Streamline data operations and work with our data team to gather insights from experiments quickly with a focus on maximizing learning from experimentation
- Then you’ll optimize:
- After analyzing data from each experiment, you will optimize by introducing new experiments and incentives (both monetary and otherwise) leading to incremental ROI and better results
- Finally, you’ll evangelize:
- The results of your experiments will feed and enrich several teams
- You will help drive value across the product and marketing organizations to improve our understanding of our customers as well as help realize our customer growth targets
Our take
PayActiv technologies enable employees to access their earned wages immediately, eliminating delays and reducing the need for overdrafts or payday loans. This service functions as a cash advance and integrates seamlessly with most payroll providers. Beyond wage advances, the PayActiv app offers various tools for financial management and savings encouragement.
Critics compare the $5 fee for early wage access to high-interest payday loans. However, CEO Safwan Shah highlights that late fees and overdraft fees can reduce monthly wages by about 7% on average. Additionally, companies using PayActiv see a reduction in staff turnover by a third. In a notable move, PayActiv has waived fees for senior care workers.
The system has been successfully implemented by major corporations, including Walmart, Pizza Hut, Subway, and Uber, providing substantial support to their workforce. PayActiv's approach is part of a broader trend where earned wage access (EWA) is becoming a popular employee benefit among large employers such as Amazon and McDonald’s. Studies indicate that EWA programs help attract and retain talent among other benefits so PayActiv's service is likely to be popular and support it's scaling.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2020
$100m
SERIES C
Oct 2018
$20m
SERIES B
Total funding: $133.9m
Company benefits
- Fully paid health, dental and vision insurance
- 401K, traditional and Roth
- Tuition Assistance or Tuition Reimbursement
- Monthly Gym Reimbursement
- Paid time off to volunteer
- Paid Family Leave (California)
- Paid Vacations
- Complimentary office lunches
- Opportunity to grow
- Opportunity to work with a great team committed to making a difference
Company HQ
Loma Linda, San Jose, CA
Articles
Leadership
Safwan Shah
(CEO)They started their career at Bioserve Space Technologies, Fourth Wave, and Infonox for 19 years, before working as a TSYS Group Executive and President of Infonox. They co-founded Payactiv in August 2012, while working as an Advisor and Board Member.
Sohail Aslam
(CTO)Having studied at San Jose State University, they worked with Safwan at Infonox before joining Microsoft as a Senior Engineer. They worked at Canfield Scientific before co-founding Stookle in 2008, and Payactiv in 2012.
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