• If you're a strategic thinker with a passion for innovation and a proven track record in events management and content ownership, we want to hear from you
• A degree
• Experience creating and managing complex, cross-team project plans
• Experience building, executing and scaling cross-functional marketing programs
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Experience in event management, including the organization and execution of large-scale events

Desirable

• We're seeking a dynamic Senior Marketing Manager to spearhead events and content initiatives for Amazon Transportation Services (ATS)
• In this role, you'll serve as the strategic mastermind, blending analytical prowess with creative flair to orchestrate large-scale marketing events that bolster Amazon Freight Partner and Amazon Relay businesses' objectives
• Your primary mission will be the development and execution of flagship events, serving as a nexus for key customers and partners, facilitating engagement, education, and amplification of our sustainability and program performance goals
• As the driving force behind our event strategies, you'll be accountable for setting and achieving ambitious goals, meticulously curating event content including speakers, sessions, and post-event amplification efforts
• Collaboration will be key, as you'll liaise with external agencies, brand teams, and marketing counterparts across EU and NA to ensure seamless execution and alignment with overarching business objectives
• Develop, lead, and execute flagship carrier and partner events, ensuring alignment with Amazon's sustainability goals and announcements, and maximizing impact through strategic content curation and delivery
• Define event themes and programs in line with business objectives, project managing the development of speaker sessions and content creation, collaborating closely with internal teams
• Own and manage all aspects of content for events, including speaker selection, session development, and post-event amplification strategies to drive engagement and awareness
• Collaborate with Business Development, Marketing & Program teams, and external partners to ensure seamless coordination and execution of flagship events, driving playbook implementation and optimizing event effectiveness
• Manage vendor-funding collaborations during events to optimize funding allocation and maximize value for both partners and Amazon
• Orchestrate comprehensive marketing strategies for events, encompassing pre-event, at-event, and post-event phases, leveraging social media platforms like LinkedIn to amplify reach and engagement among target audiences, ensuring maximum participation and impact
• Own financial planning and reporting for event performance, providing insights to inform future event strategies and optimizations
• Conduct post-event reporting and analysis to measure ROI and identify areas for improvement, diving deep into data to uncover insights and successes
• Build and maintain stakeholder relationships across carriers, partners, and internal teams, ensuring global consistency to brand guidelines and supporting wider marketing initiatives as needed
• A typical day in the life involves navigating seamlessly between strategy and execution, influencing internal teams, external agencies, and stakeholders at all levels
• With a focus on analytical precision and customer-centricity, they lead end-to-end event and content initiatives, driving impactful results in a dynamic environment
• Collaborating closely with cross-functional partners, they craft compelling strategies, oversee execution, and ensure alignment with business objectives
• Thriving on creativity and data-driven decision-making, they shape the future of ATS through innovative marketing endeavors, continuously optimizing and delivering measurable outcomes