Lead Product Manager, Birdie

€90k

+ Equity

Senior level
Berlin

1-5 days a week in office

Birdie

Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.

Job no longer available

Birdie

Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.

101-200 employees

HealthcareB2BPersonal healthSaaSSocial ImpactAge-techMedTechProduct

Job no longer available

€90k

+ Equity

Senior level
Berlin

1-5 days a week in office

101-200 employees

HealthcareB2BPersonal healthSaaSSocial ImpactAge-techMedTechProduct

Company mission

Birdie's vision is to unlock preventative, personalised & proactive home healthcare (using machine learning & AI) so that older adults can live longer, healthier lives in their own homes.

Role

Who you are

  • Are a German native speaker or equivalent level
  • Have experience in a market entry or 0 to 1 product launch, with demonstrated success
  • Have strong track record of building great products, collaborating closely with design and engineering peers
  • Are an excellent communicator, both written and verbal, and can simplify complex topics in a way that anyone can understand
  • Have experience with influencing and inspiring cross-functional teams in a collaborative environment
  • Are based in Germany and willing to travel to our Berlin office on a regular basis
  • Are an entrepreneur at heart, and love working in an energetic and dynamic start-up working environment that embraces learning and change

What the job involves

  • Your role is to continue to accelerate our growth in the market
  • You will be responsible refining our product strategy and delivering transformative solutions that tackle the needs of the German market
  • Working alongside your squad, as well as collaborating with a talented team of platform Product Managers, you will leverage your strategic mindset, customer centricity, and deep industry knowledge to deliver on your product vision
  • Your expertise will shape the future of home healthcare in Germany, empowering individuals to receive top-quality care in the comfort of their own homes
  • Craft the product strategy for our German market, ensuring alignment with overall company goals and with executive stakeholders. Develop a deep understanding of the German home healthcare landscape, regulatory requirements, and market trends to guide our product roadmap
  • Work closely with your squad to deliver on your product strategy, operating as the voice of the customer to ensure that the products that we build are solving the right problems for our users
  • Champion a user-centric mindset with the German team, ensuring that all decisions and developments are driven by a deep understanding of our users' needs, pain points, and aspirations. Leverage qualitative and quantitative data to inform user research, testing, and feedback loops
  • Act as a founder. Work hand-in-hand with our General Manager and the rest of the German team to tackle whatever challenges arise in launching in Germany. You’ll have the founder mentality to own and address anything that needs doing, whether in your direct remit or not

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Birdie offers in-home caregivers a suite of tools aimed at not only increasing their efficiency but ultimately improving the lives of those they provide care for. In the UK alone, nearly half a million individuals are on a waitlist for social care services, and nearly 50% of home care providers have reported their care workers are seeking alternative jobs.

Birdie comes into play by helping care providers optimise their time and minimise the administrative and regulatory burdens placed upon them. It counts over 700 care service providers in the UK including Alina Homecare, Medacs Healthcare, and Care at Home Group amongst its client base, ultimately helping over 35,000 individuals receive the in-home care that they need.

The company is a registered B Corp due to its socially and environmentally responsible practices such as its reduction of environmental footprint, fair worker compensation, and complete corporate/ financial transparency. It is now focusing on growing its solution and scaling into continental Europe, where it’s started to sign partnerships with local care providers, as well as wider business growth.

Insights

B Corporation
Top investors

Some candidates hear
back within 2 weeks

49% female employees

40% employee growth in 12 months

Company

Employee endorsements

Autonomy

"Autonomy is very clear at Birdie, we aim to give our staff structure and support but let them be part of the decision making when it comes to..."

Funding (last 2 of 4 rounds)

Jun 2022

$32.6m

SERIES B

May 2021

$11.5m

SERIES A

Total funding: $54.5m

Company benefits

  • Gym membership and numerous other wellbeing budget/perks and discounts via Axa.
  • Birdie is a remote friendly organisation. Hiring in the UK, Spain, Ireland, Germany or France. We organise regular in-person events and online socials to make sure you can meet up with peers. Our approach to flexibility is a mature one. We know some folks have families and commitments to maintaining physical and mental health, so you have the ability to manage your time around your personal commitments.
  • At birdie, you'll have a yearly personal development budget to put towards books (e.g., free audible subscription), courses, training and conferences; as well as continuous coaching within the team and with external experts. It’s about having a clear understanding of what it takes to grow from A to B, so you can do your best work.
  • The doors to our London and Berlin offices are always open! If you’re more of a work-from-home soul, we also organise in-person events and online socials to help you create those bonds that make work more fulfilling. These include quarterly and annual retreats.
  • 33 days base holiday (25 days + 8 bank holidays), birthday off, and company closure between Christmas Eve and New Years.
  • Highly favourable parental leave policy; once you have spent six consecutive months on our payroll, primary caregivers get 26 weeks and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.
  • Private health insurance with Axa that covers many physical and mental health costs.
  • If you want to start cycling, birdie will buy a bike up-front and you can make a salary sacrifice to pay-off over the next 12-36 months.
  • Birdie contributes to your pension

Company values

  • We care: We care about our society, the people we work with and the ways in which we can impact millions of lives. We're committed to building a fantastic service for our users and our industry
  • We succeed together: We want to bring everyone on our journey with us, going far beyond what is expected of us and our industry standard. We work to elevate each other, we trust each other, share everything and give continuous feedback
  • We are brave & ambitious: We continuously challenge the status quo and open our arms to change. We make tough decisions and tackle problems headfirst. We are courageous enough to step outside our comfort zones because nothing is too big for us
  • We love a little quirkiness: We believe in fun and hard work, giving us the tools to succeed and grow, while also creating an environment that celebrates humour, community spirit and idiosyncratic talents
  • We strive for excellence: We’re obsessed with growth. In ourselves, our product, our teams and in our society. We recognise our strengths, share our work, take initiative, ask for help, improve ourselves and always reach higher than the day before

Company HQ

Holborn, London, UK

Founders

Spent 3 years at McKinsey before joining The Global Fund to fight AIDS, Tuberculosis and Malaria as Senior Advisor to the CFO and later Head of Sourcing Strategy and Supply Chain. Entrepreneur in residence at Kamet prior to starting Birdie.

Spent 7 years in consulting and investment banking before joining WorldPay as Head of Corporate Customer Insights. Worked in senior product roles at Yieldify and ASOS before starting Birdie.

Abeed Mohamed

(Chief Commercial Officer)

Previously worked as a consultant at BCG for 4 years, spending one of those years on secondment to Save the Children as a Market Insight Manager.


People progressing

Progressed from Care Support Manager to Senior Product Manager within 4 years.

Joined Birdie as a software intern and progressed to Full Stack Engineer in 7 months.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

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Diversity & Inclusion at Birdie

Sophie Anderson (Talent Acquisition Manager)

  • birdie has a DEI team made up of volunteers from 6 chapters within the team to push educational sessions, policy updates and DEI best practices. This group has launched a number of Affinity groups, including a Parents and carers group and a Mental health group.
  • In addition to this, in November 2021 birdie conducted a DEI specific company-wide survey with Fair HQ to isolate the areas we need to focus on improving, which lead to some great adjustments throughout the organisation.
  • We currently partner with government programmes such as Kickstarter to offer internships to people who are struggling to enter the tech space.
  • We also have an 'Off Gals' group dedicated solely to improving the experience for our female employees at Birdie.
  • Finally, in November 2021 we updated our Parental leave policy to cover 26 weeks fully paid leave for primary care givers and 12 weeks full-paid for secondary caregivers.

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