Senior Product Marketing Manager, Lyft
Partnerships
$139-173.8k
More information about location
3 days a week in office
Ride sharing company
Job no longer available
Ride sharing company
1001+ employees
Job no longer available
$139-173.8k
More information about location
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- We are hiring a Product Marketing Manager who is passionate about our technology and has a strong understanding of the customer to help bring new Lyft partnerships and products to market effectively
- We’re looking for a results-driven Product Marketer to lead marketing efforts for our growing portfolio of partners
- Bachelor’s degree
- 6-8+ years experience in marketing with 3+ years in product or partnerships marketing
- Experience in applying consumer insights to inform and optimize the customer experience
- Full funnel experience: From awareness through engagement and retention
- Analytical thinker and experience in data-driven marketing. Results driven with the ability to analyze complex data to inform strategic decisions
- Experience developing strategies to solve ambiguous and complex problems
- Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
- Strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with both analytical and creative teams
- Very strong written and verbal communication skills
What the job involves
- Lyft is building out the Product Marketing team to support our rapidly growing platform
- The Product Marketing team partners closely with cross-functional teams – including Strategic Business Development, Product, Research, and more – to determine the strategic direction and positioning of partners and products, drives launch campaigns, and optimizes current features to support user growth, engagement, and retention
- This role will entail a combination of partner and product strategy, cross-functional collaboration and developing positioning and go-to-market strategies for new partnerships and products
- Strategic Business Development, Product and Engineering teams
- Be the voice and expert of the partner’s audience and Lyft’s riders
- Work cross-functionally with Strategic Business Development, Product, Design, Research, Operations, Brand, Support, etc. to fuel ongoing partner awareness, adoption and go-to-market launches
- Rapidly experiment and iterate to increase conversion and product usage
- Develop close working relationships with partner organization’s marketers and team
- Identify new types of partners and products based on user research, passenger behavior, and market trends
Otta's take
Xav Kearney
CTO of Otta
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Founders
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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