Senior Product Marketing Manager, SoFi

• 8+ years of relevant marketing experience, preferably in consumer product marketing or growth marketing with revenue responsibility
• Proven expertise in fintech, banking, or subscription-based services with a deep understanding of customer acquisition and engagement strategies
• Strategic thinker with a bias for execution— able to craft high-level strategy while rolling up sleeves to execute
• Experience with customer research and insights—translating data into actionable marketing strategies
• Strong analytical mindset, comfortable with data-driven decision-making
• Excellent storytelling skills—able to craft compelling narratives that drive action
• Cross-functional leadership experience—comfortable working with diverse teams across product, marketing, finance, and other business units
• Bachelor’s degree required; Master’s degree in Marketing, Business, or a related field is a plus

• We’re looking for an experienced and strategic Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for SoFi Plus, our premium membership offering. In this role, you’ll craft and execute marketing strategies that drive adoption, engagement, and retention of SoFi Plus, ensuring our members recognize and experience its full value
• You will leverage deep customer and market insights to create compelling narratives that differentiate SoFi Plus and drive growth. This is a highly cross-functional role that requires collaboration across marketing, product, finance, and data teams to deliver breakthrough campaigns and optimize the customer experience
• Define & Evolve SoFi Plus Positioning & Value Proposition: Develop and refine the positioning, messaging, and competitive differentiation of SoFi Plus to maximize its appeal and adoption
• Lead the Go-to-Market Strategy: Partner with product, marketing, and creative teams to launch and scale SoFi Plus, ensuring our members understand the benefits of the program
• Drive Customer Acquisition & Retention: Work closely with channel marketing teams to develop integrated campaigns that increase SoFi Plus enrollment and engagement
• Conduct Member & Market Research: Lead quantitative and qualitative research to uncover customer needs, motivations, and barriers to adoption. Translate these insights into marketing strategies
• Optimize the Member Journey: Collaborate with Product and Growth teams to remove friction points, improve conversion, and create a seamless experience across the SoFi ecosystem
• Measure & Report Impact: Define and track key performance metrics, ensuring marketing efforts are driving measurable impact on adoption, engagement, and retention
• Stay Ahead of Market Trends: Monitor the competitive landscape and industry trends, leveraging insights to continually refine our strategy

• Comprehensive health, vision, dental, life insurance, and disability benefits
• Generous vacation and holidays
• Paid parental leave for eligible employees
• 401(k) and education on retirement planning
• Tuition reimbursement on approved programs, up to $5,250 per year
• Monthly contribution up to $200 to help you pay off your student loans
• Great health & well-being benefits including: telehealth parental support, subsidized gym program
• Flexible time off
• Fertility and family planning options
• Free financial classes

Total funding: $2.7bn

SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.