Channel Marketing Director, XM Cyber
Cloud security and cyber risk management platform
Open for applications
Cloud security and cyber risk management platform
201-500 employees
Open for applications
201-500 employees
Company mission
To ensure that organizations are always one step ahead of the hacker
Role
Who you are
- This role requires a strategic thinker with a deep understanding of cybersecurity and channel dynamics, coupled with a proven track record in creating and executing successful channel marketing programs
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred)
- Proven experience (8+ years) in channel marketing within the cybersecurity industry or related technology sectors
- Strong understanding of cybersecurity market trends, customer needs, and competitive landscape
- Demonstrated success in developing and implementing channel marketing strategies that drive partner engagement and revenue growth
- Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels
- Strategic thinker with a data-driven approach to decision-making and problem-solving
- Creativity
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
What the job involves
- As the Channel Marketing Director at XM Cyber, you will be instrumental in driving the company's channel marketing strategy and initiatives
- This includes managing and owning plans for our key distributors, focussed partners, MSSP’s and GSI’s
- You will collaborate closely with our global network of partners to amplify our market reach, enhance brand visibility, and accelerate revenue growth
- Proactively develop and execute comprehensive channel marketing strategies aligned with XM Cyber’s overall business objectives
- Build strong relationships with channel partners and distributors to drive joint marketing initiatives and campaigns - both ‘through the partner’ and ‘to the partner’ and mobilize these partners
- Coordinate compelling marketing collateral, case studies, demand gen programs and sales tools, to support channel partner activities
- Establish a periodic cadence for updating partners through sales enablement sessions and newsletters and enhance the end to end partner infrastructure
- Conduct regular analysis of channel marketing programs to measure effectiveness and ROI, and optimize strategies accordingly
- Stay abreast of industry trends, competitor activities, and market dynamics to identify new opportunities and best practices
- Manage channel marketing budgets effectively, ensuring resources are allocated wisely and objectives are achieved within budget constraints
Salary benchmarks
Our take
Flexible working, increased accessibility and reduced IT infrastructure requirements have made made the cloud far more vital than ever before to businesses hoping to remain competitive. However, cyber attackers are able to exploit the numerous security gaps that can be caused by misconfigured permissions, software vulnerabilities and simple human error. XM Cyber seeks to eliminate these threats by offering a platform which simulates all ways a client can be attacked and providing actionable, real-time information to the company's IT and security teams.
Founded in 2016 by national security specialists, the company is set apart from its competitors by focusing on attack path management, looking to detect security issues before they occur, especially misconfigurations and permissions flaws. The platform is compatible with major cloud environments such as AWS, Microsoft Azure and Google Cloud. Their proactive approach seems to be appreciated by major players such as Swisscom, the Hamburg Port Authority, and Lidl who have adopted XM Cyber for their cyber security.
XM Cyber was acquired by Schwarz Group, who are also the owners of brands like Lidl and Kaufland. Although Schwarz is not a technology corporation, their financial backing has allowed XM Cyber to focus on product development, scale and international expansion. Recently XM Cyber has in turn bought Cyber Observer, bringing its continuous control monitoring capabilities into the platform
Kirsty
Company Specialist
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2020
$17m
EARLY VC
Nov 2018
$22m
SERIES A
Total funding: $49m
Company values
- Customer value first
- Passion
- Continuous care
- Execution Excellence
- Integrity
Articles
Leadership
Noam Erez
(CEO)Before co-founding XM Cyber, spent over 25 years with the Israeli Intelligence Community.
Tamir Pardo
(President)Was previously the Director of the Mossad, Israel's national security agency.
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