Director of Growth Marketing, Motorway
Stock options available
1-2 days a week in office
Car marketplace
Be an early applicant
Car marketplace
201-500 employees
Be an early applicant
Stock options available
1-2 days a week in office
201-500 employees
Company mission
To build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.
Role
Who you are
- Demonstrated marketing experience in B2C and B2B businesses with a focus on performance and growth marketing
- Deep understanding and experience in all aspects of Performance Marketing, including Paid Search, Affiliate Marketing, Paid Social, and Programmatic Display
- Must have knowledge of Google, Youtube, and Meta
- Built and executed with full ownership of multi-million-pound budgets and developed models and approaches for investment and measurement
- Experience in a highly analytical, data-intensive, and/or strategic role
- Proven ability to prioritise and execute tasks in a fast-paced environment
- Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimise campaigns, drive decision-making, and measure outcomes
- Excellent verbal and written communication skills
- Proven ability to drive both top and bottom-line results
- Experience in holistic growth planning - research, forecasting, planning, execution, and performance analysis
- Familiarity with a range of martech and analytics tools
- Proven ability to coach and grow talent and organisational capabilities
- Relentless focus on improvement
- Preference for experience with marketplace products and platforms
What the job involves
- Motorway is seeking an experienced Director of Growth Marketing to oversee marketing efforts across our two-sided marketplace
- Reporting to the Chief Marketing Officer, you will own the growth marketing strategy, planning, and execution across all touchpoints (Paid acquisition, Affiliate, SEO, Content, CRM, and Lifecycle) to drive acquisition, engagement, and revenue
- You will be responsible for multi-million-pound budgets in a high-impact, highly visible, strategic role that touches both sides of our marketplace
- You will be responsible for building and leading a multidisciplinary team, providing strategic leadership, fostering a high-performance, collaborative team culture, and ensuring functional excelle
- You’ll develop the team, lead with an experimentation mindset, and manage the acquisition P&L
- We are looking for an excellent leader and team player who can lead by example, collaborate with other functions in the marketing organisation, and partner with key stakeholders, including Product, Sales, FP&A, Data Analytics, and our in-house Creative team
- This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market
- Drive the vision and integrated strategy for growth marketing efforts across all touchpoints, including paid acquisition, affiliate, SEO, CRM, and lifecycle marketing, and set up new channels
- Lead the development of growth and performance marketing teams and cross-functional collaborations to drive acquisition and engagement
- Implement best practices for experimentation, analysis, and reporting
- Establish spend models that enable optimal allocation for ROI and positive management of media spend
- Establish key metrics for acquisition, conversion, and revenue success, develop dashboards with the analytics team, and monitor and report regularly to leadership & key stakeholders across the organisation
- Manage and grow vendor relationships and develop integrated solutions across all performance marketing channels: search, social, third-party networks, and programmatic
- Drive CRM & lifecycle marketing efforts across different levers to retain and re-engage customers
- Drive personalisation efforts of lifecycle communications in partnership with product, design, data and analytics
- Own cross-functional projects in partnership with product, data analytics, design, and research to create and implement new experiences that meaningfully drive growth
Salary benchmarks
Our take
Like many industries, the second-hand car market has undergone significant transformation, with more and more dealers and car owners looking to buy and sell cars online. Motorway is one of a handful of online car marketplaces that are capitalising on this trend.
Motorway differentiates itself from traditional e-commerce and brick and mortar stores because it’s a marketplace, rather than an inventory. This allows for improved speed and verification. Owners sell their cars 100% online in as little as 24 hours with free car collection, while Motorway also supports car dealerships with a new channel for acquisition of used car stock.
Since being founded in 2017, Motorway has grown rapidly, achieving unicorn status in 2021. It is planning on putting this capital to use expanding both geographically and internally, adding more features to its already well-reviewed product. One such feature is its ULEZ checker, which allows car buyers to assess the environmental compliance of vehicles.
The biggest challenge Motorway faces is competing with other well-funded competitors jumping on this trend, such as Auto1 and Cazoo, as well as established companies like Webuyanycar.com. However, online penetration in the £480 billion British and EU used car market is minimal - suggesting that there is enough market to share amongst Motorway and its competitors.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
34% female employees
28% employee growth in 12 months
Company
Employee endorsements
Challenging work
"We push boundaries all the time, some people think we're an automotive company, but we're a tech company and think like one. So that includes using..."
Funding (last 2 of 4 rounds)
Nov 2021
$190m
SERIES C
Jun 2021
$63.8m
SERIES B
Total funding: $272.2m
Company benefits
- Many of our roles include significant stock options, so you can share in Motorway’s growth and future success
- Our friendly team meet up regularly for lunches and after-work drinks, plus we hold larger events at least twice a year
- Many of our roles include flexibility to work from home regularly, or fully remote for some of the year
- Many roles allow you to choose a schedule that works for you around your core hours
- Your health is your wealth! We take our health and well-being seriously with comprehensive BUPA health insurance offered to every team member, regardless of seniority
- You will have a personal learning and development budget to spend on a wide range of books, courses and conferences. We also include subscriptions to services like Headspace and Audible
- Lease a brand new electric car through your gross salary saving up to 40% on the retail cost
- Purchase a bicycle, accessories and safety equipment through your gross salary, so that you can save on the cost of a new bike & accessories
- Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family
- Our pension provider is NEST, through whom you have a choice of funds that you can align with your faith, beliefs and attitudes to risk
Company values
- Create new roads - Changing things for the better through innovation
- Take the wheel - Being accountable and facing hard challenges head-on
- Be humble - Leaving egos at the door — we succeed as one
- Pedal to the metal - We move fast and act decisively
- 5-star comes as standard - Experiences that delight, excellence as standard
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Tom Leathes
(CEO)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
Harry Jones
(CPO)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
Alex Buttle
(Co-Founder & VP Growth)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
People progressing
Steve joined Motorway back in October 2018 as a Senior Product Manager, and in his 3+ years at Motorway he has risen through the ranks to Lead PM, Head of Product, and is now a Product Director.
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