Affiliates Marketing Manager, Gousto
1+ day a week in office
Recipe boxes delivered to your door
Job no longer available
Recipe boxes delivered to your door
501-1000 employees
Job no longer available
1+ day a week in office
501-1000 employees
Company mission
Gousto's mission is to make the food in our boxes more sustainable.
Role
Who you are
- Experience in performance marketing and affiliate marketing
- Experience working on subscription products, ecommerce or affiliate platforms is highly beneficial
- Understanding of affiliate networks, tracking platforms, and analytics tools
- Strong commercial negotiation skills with an understanding of financials to be able to develop bespoke deals and offers
- Ability to work in a fast-paced environment, handling multiple projects
- Great presentation, reporting, and interpersonal skills
- A motivated and energetic marketer, comfortable working at pace and navigating ambiguity
- An excellent team player: good at building relationships in cross functional teams
- Organised and adept at finding ways to improve processes
- You naturally take initiative and are a self-starter, and are not afraid to use your voice (whether it’s to ask for help, offer suggestions, or to inspire change by questioning the norm)
What the job involves
- We have an exciting opportunity in the form of an Affiliates Marketing Manager to join our high performing Acquisition team here at Gousto
- Reporting to the Senior Marketing Manager you will be responsible for the ownership and management of our affiliate program
- You will own and execute the affiliate channel strategy, manage the day-to-day programme, and own the reporting of channel performance
- This role will involve close collaboration with a diverse range of teams, from brand and analytics to external agencies
- The Acquisition team is instrumental in driving new customer acquisition through a variety of performance marketing channels
- Our affiliate channel has been crucial to Gousto's growth, and we are looking to enhance the support for this channel
- In addition, as part of the Acquisition team you will gain exposure to a variety of other performance marketing channels by supporting the execution of our offline media channels including: inserts, out-of-home, and podcasts
- Define and develop the affiliate channel strategy
- Own and maintain the day-to-day operations of the affiliate programme
- Work with affiliates to update offers, messaging, and creative content
- Optimize the current portfolio of affiliates and affiliate mix to maximise performance
- Onboard and develop relationships with new partners
- Negotiate, book, and process advertising and commissions
- Manage inbound affiliate queries and proposals
- Monitor, track, and evaluate affiliate and partner activity, and report on performance
- Manage the creation, distribution, and maintenance of promo codes and tracking links
- Ensure integration and consistency with the rest of the marketing team (Brand, Retention, and Acquisition)
- Report on signup volumes, CPA, and ROI targets
Salary benchmarks
Our take
There is an accelerating consumer need to eat healthily, sustainably, and at value. Gousto aims to meet this need with its meal-kit delivery service, which offers pre-packaged ingredients and recipe instructions. It sets itself apart with more than 60 different recipes to choose from each week - a third of which are customisable.
In 2021, Gousto sold more than 90 million meals, amounting to three meals every second, a figure that is on the rise. It is part of The UK Plastics Pact, which aims for 100% reusable, recyclable and compostable plastic by 2025. As a member, Gousto has committed to eliminating problematic plastics, stimulating innovation and helping to build a stronger recycling system in the UK.
Gousto became a B Corp certified company for its sustainability efforts. Following huge recent investments, the now unicorn company is sure to continue its growth over the coming years as more consumers switch to convenient online grocery shopping.
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
42% female employees
35% employee growth in 12 months
Company
Employee endorsements
Team energy
"The energy at Gousto is infectious! There's always a way to get involved in the things you're most passionate about. Everyone is so enthusiastic..."
Funding (last 2 of 13 rounds)
Feb 2023
$65.3m
LATE VC
Jan 2022
$100m
LATE VC
Total funding: $371.3m
Company benefits
- 25 days holiday (excl. bank holidays), + a holiday day added each year (up to 30 days), + buy up to 5 days extra holiday
- 40% Gousto discount, 25% for friends and family, and first box free
- Private healthcare
- Gym and ClassPass membership
- Cycle to work scheme
- Referral scheme
- Company pension
- Quarterly team socials and mixed team events
- Gousto stash - hoodie, notepad, mug
- Free coffee, tea, fruit and ice cream
- Free beer, wine and soft drinks on Fridays
Company values
- Dream - We’ve got huge ambition and believe everything is possible - Curious, bold and resilient, we’ve got an insatiable appetite to learn and grow
- Deliver - We work at pace and focus on impact, taking ownership of the solution and raising the bar every step of the way
- Care - We obsess over our customers, doing the right thing for them and for the planet. We are one team, supporting and celebrating one another
Company HQ
Hammersmith, London, UK
Articles
Leadership
Timo Boldt
(CEO)Spent 4 years in Finance at Rothschild and a hedge fund before founding Gousto in 2012. Sits on the Digital Advisory Board at Unilever.
People progressing
Joined as Operations Development Director, being promoted to EVP Operations after 1 year, and has since become Chief People Officer.
Joined as a Customer Care Agent in 2014, and is now Head of Customer Care.
Joined as PR Manager, being promoted to Senior Brand and PR Manager after 1 year and again to Head of Brand Marketing and PR after 3 years.
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