Senior PPC Account Manager, Croud
Annual performance bonus available
3+ days a week in office
Performance marketing agency
Job no longer available
Performance marketing agency
501-1000 employees
Job no longer available
Annual performance bonus available
3+ days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- We are looking for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing, in particular PPC
- The successful candidate will be keen to learn, want to strive for success and have a desire to question everything
- An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk
- Degree level education or equivalent / relevant work experience
- Demonstrable in-depth experience in a PPC role working within a digital organisation
- Expert knowledge of current PPC best practices and latest paid search strategies
- Proven track record in delivering PPC performance in highly competitive markets
- Clear understanding of other digital marketing activities than PPC, some understanding of management of cross channel activities
- Proven experience of client insight development, spotting future industry changes and being one step ahead of the curve
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Ability to continuously demonstrate innovation and initiative
- Proven track record of working to and meeting simultaneous deadlines, ability to lead a team to meet deadlines
- Impeccable attention to detail
- A mathematical and analytical mind
- Ability to manipulate large amounts of data
- Highly organised and an ability to multi-task
- Excellent communication, organisation, and presentation skills. Proven ability to negotiate
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Leadership skills: managing direct reports, a motivator
- Line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
What the job involves
- The purpose of this role is to manage the overall implementation of the PPC strategy for key channel clients
- The role will be to own accountability for PPC performance, develop PPC Managers and Executives and work with multiple stakeholders across the organisation to fully understand PPC product and commercial priorities
- The role will involve managing a team of PPC Managers and Executives to implement and evolve strategy for clients, working closely with the Croudie Network (community), SEO, Display, Analytics and Tech teams to educate on PPC to ensure best practice
- Set client PPC strategy and strategy implementation in tangent with the PPC Manager in order to increase profit
- Drive the implementation and development of client Account Development Plan (ADPs) within your team's client portfolio in order to sustain and grow client performance
- Innovate new ideas, techniques, new products suitable for continuation and development of client strategy
- Surprise and delight clients through innovation, knowledge share & insight
- Provide direction and drive daily client operations and performance management activities across the team, including but not limited to optimisation activities, innovation towards client performance, daily checks and best practise processes
- Manage and ensure the team is managing client budgets overall and within accounts / cross engines to maximum efficiency
- Support and provide guidance to all individuals within your team across the wide range of client and internal needs
- Direct line manage a team of PPC Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
- Complete, and ensure the team completes, journals daily to ensure all time is allocated to a high degree of accuracy
- Drive overall performance within the team to achieve margin and incremental revenue month on month
- Attend & contribute to recruitment process
- Manage & direct training & development needs within the wider team
- Advocate the sharing of knowledge across the business, driving delivery of cross channel processes and sharing of tools
- Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
- Oversee regular or ad hoc projects and delivery of projects within the team
- Advocate company policy and process
- Contribute to the new business process, including upsell/cross sell
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Otta's take
Theo Margolius
COO of Otta
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Insights
Some candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$38.7m
LATE VC
Total funding: $38.7m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Founders
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
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