Growth Marketing Manager, Vertice
+ Equity options
3-4 days a week in office
SaaS and Cloud spend optimization platform
Open for applications
SaaS and Cloud spend optimization platform
101-200 employees
Open for applications
+ Equity options
3-4 days a week in office
101-200 employees
Company mission
Vertice exists to fulfill two primary objectives for our enterprise customers: to save your business substantial amounts of money, and to save your key leaders substantial amounts of time.
Role
Who you are
- The successful candidate will have done this before in B2B SaaS, and will be comfortable - if anything, excited - by this being both a strategic and tactical role
- 5+ years of strategic and tactical experience in demand generation in B2B SaaS
- 3+ years of B2B content marketing experience, ideally with experience marketing to finance, procurement and tech decision makers
- Evidence of improving conversion rates on websites, and from brand awareness through to final decision, resulting in evidence of pipeline growth
- Exceptional analytical, data and data modelling skills, plus the ability to share complex insights with stakeholders
- Strong project management skills
- Experience working with HubSpot, creating and managing GA4 reporting, and deploying Google Tag Manager is essential, and experience with LinkedIn and Google paid media platforms is useful
What the job involves
- We operate in an extremely exciting but also competitive segment of the market
- And to compete, we must deliver the right messages to the right audiences at the right time. That’s where you come in
- We have a great content team, producing compelling messages and assets in multiple media formats; a rapidly growing performance marketing team, who are putting this content in the right audience’s hands at the right time; a superb field marketing team who are creating reasons to engage with us online and offline; and a smart product marketing team who are helping our prospects and customers see the undeniable benefits of using our product over and above the competition
- But we need you to help us make sure we are making the most of every engagement and dollar
- Planning: plan and drive demand generation activity, overseeing it from execution to analysis
- Campaign Creation: identify new inbound and outbound marketing activities that deliver a flow of qualified leads through offline and online channels, while monitoring ROI and optimizing CAC
- Lead Delivery: deliver against monthly and quarterly lead generation targets
- Lead Nurturing: Take responsibility for moving leads through the buying decision process swiftly and in volume (working with the content, performance and BDR teams)
- Content: Support our content team with ideation and creation of content, ranging from longform reports to paid social ad copy
- Conversion Rate Optimization: Identify core improvements that could be made to our online customer journey, from responding to an ad all the way to closed won
- Account-Based Marketing: Research and develop effective value propositions and messaging for target accounts and verticals. Create and execute an ABM plan to ensure the delivery of high-value content at the optimal moment in an account’s discovery and sales journey, capturing and nurturing leads
- Analysis: define success metrics, ensuring ongoing optimisation, and analyze marketing and sales data to develop insights and make recommendations on areas for optimisation to meet sales targets
Salary benchmarks
Our take
Vertice is an early stage startup looking to take its first strides in the SaaS procurement market. Whilst SaaS has been around for decades, the explosion of business-critical SaaS over recent years has seen corporate spend balloon, and ecosystems only get knottier. Vertice’s platform aims to help finance leaders to exercise more control over the spend, efficiency, and quality of their SaaS procurement. The solution is designed for finance, IT, and procurement teams.
Vertice’s founders are veterans of the SaaS scene, having created and ultimately successfully sold ScanSafe and Wandera over the past two decades.
With deep knowledge of the SaaS market, substantial resources, and crucial experience, the team behind this platform have the clout to compete against better-established competitors in the SaaS procurement software market. They have recently raised impressive funding, and will be focused on accelerating its global growth revenue, expanding engineering and commercial teams, and developing the platform.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Employee endorsements
Intelligent people
"The proven track record of the founders at Vertice has allowed it to attract the highest talent across it's leadership and beyond. This coupled with..."
Funding (2 rounds)
Jan 2024
$25m
Series B
Feb 2022
$26m
EARLY VC
Total funding: $51m
Company benefits
- Share options
- 25 days holiday: plus the ability to carry over 5
- Pension
- Private medical insurance
- Health and wellbeing cash plans
- Life insurance
- Cycle to work scheme
- Season ticket loans for travel
- Office perks; free breakfast, snacks & regular team lunches
Company values
- Make It Happen
- Kindness In Transparency
- Continuous Iteration
- Human First, Always
- Success Is Personal
Company HQ
London, UK
Articles
Leadership
Eldar Tuvey
(CEO)Co-founder of two SaaS companies since 1999 including ScanSafe (acquired by Cisco) and Wandera. Co-founded Vertice in 2021.
Roy Tuvey
(CEO)Co-founded ScanSafe and Wandera alongside Eldar. Co-founded Vertice in 2021.
Diversity & Inclusion at Vertice
Natasha Drew (Head of Talent)
- One of our core values is to enable everyone to thrive. Our team’s diverse ideas, strengths, interests and backgrounds help us succeed. We value each other’s opinions and differences
- We hire using tools and processes that avoid unconscious bias
- We have an inclusive environment which allows for a wide range of lifestyles, and enables our employees to bring their true selves to work
- This is just the beginning, we know we have just started to scratch the surface, but with our committed and caring people here at Vertice, we are excited to continue our journey
Share this job
View 18 more jobs at Vertice