Director of Demand Generation, Steno
$135-165k
+ Equity
Court reporting services
Open for applications
Court reporting services
201-500 employees
Open for applications
$135-165k
+ Equity
201-500 employees
Company mission
To optimize the litigation experience with a revolutionary approach to deposition services created by attorneys, for attorneys.
Role
Who you are
- We’re looking for an accomplished demand generation or growth marketing leader who has built and managed demand generation, lead generation, and account-based marketing efforts across online and offline channels
- The ideal candidate has experience growing a program from minimal tools through full-fledged motions
- You have 7+ years of experience in demand generation, growth marketing, or related roles
- You have experience working in startup environments, building marketing campaigns and programs from the ground up
- You have experience generating leads using various online and offline channels
- You are proficient in using marketing automation tools and Hubspot
- You have strong leadership and team management skills, with a collaborative and results-oriented approach
- You have exceptional analytical skills with the ability to interpret data and make data-driven decisions
What the job involves
- We’re looking for a Director of Demand Generation to join our winning team, which is revolutionizing the court reporting industry every single day
- In this role, you will be responsible for the strategy and execution of our marketing programs that ultimately drive the marketing contribution to pipeline
- These programs include outreach, lead generation, optimization and analysis through a variety of sources and channels
- Manage multi-channel growth strategy, including advertising, experiential and field, content syndication, lead nurturing, and print
- Lead campaigns focused on demand generation, including strategy for the short term and long term across multiple ICPs and inbound and outbound motions
- Launch integrated campaigns across multiple paid and unpaid channels, including paid search, programmatic, paid social, print/mail, out-of-home, and email
- Partner with RevOps to measure and track various growth components along with providing the necessary support needed for broader marketing initiatives
- Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership
- Work closely with the sales, content, and product teams to align demand generation efforts with overall business objectives and ensure cohesive messaging
- Regularly report on revenue-focused marketing performance and insights to senior leadership
Our take
Steno is a court reporting agency that offers services to legal professionals, government agencies, and businesses. As a trusted partner, Steno allows law practices to streamline their operations and work more efficiently, all while maintaining the highest standards of accuracy and reliability in its reporting services.
Steno's services are tailored to cases that can take over a year to settle. One of the company's standout offerings is the 'DelayPay' product, which enables lawyers to defer payments for critical services such as court reporting, arbitration, videography, and interpreting until their cases are concluded.
Steno has experienced substantial progress over the past few years, with a growth rate that more than tripled in 2021 alone. With the support of numerous investors, Steno is now in a prime position to continue enhancing its team, products, and services, and embark on expanding into new markets.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
May 2024
$46m
LATE VC
May 2023
$15m
SERIES B
Total funding: $67.5m
Company benefits
- Health, Vision, & Dental Benefits for employees and dependents
- Wellness/Mental Health benefits for employees and families
- Flexible Paid Time Off
- Options of Equity
- Home office setup, and a monthly stipend to cover internet/phone
Company values
- Be Highly Reliable: You need simple scheduling, consistent reporting, and customer support anytime you need it, without fail. So that’s exactly what we deliver.
- Constantly Innovate: Whether we’re building a remote videoconferencing platform from scratch or developing a firm dashboard where you can find all your deposition transcripts in one place, we’re relentlessly pushing to develop the technical tools legal firms need to
- Operate with a Hospitality Mindset: Your time is valuable—so we do everything we can to give you more of it. Every Steno client gets exceptional customer service with around-the-clock support. We’ll handle the details, so you can focus on winning your case.
Company HQ
Westwood Village, Los Angeles, CA
Articles
Leadership
Greg Hong
(CEO & Co-Founder)Previously co-founded the restaurant reservation management system, Reserve (acquired by Resy/American Express) where they served as the CEO for 5 years.
Dylan Ruga
(Co-Founder)Currently a Trial Attorney at Stalwart Law Group, which they founded. Previously a Partner at Steptoe & Johnson and a External/Law Clerk at US Courts.
Dan Anderson
(CTO & Co-Founder)Previously co-founded the payment checkout process, Hail (acquired by Reserve) where they served as CEO. Also worked for the Zurich Insurance Company as Risk Consultant, Head of Application Security, and Director.
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