Marketing Manager, Reorg
EMEA / APAC
Provider of credit data, analytics and intel
Open for applications
Provider of credit data, analytics and intel
501-1000 employees
Open for applications
501-1000 employees
Company mission
To empower subscribers to discover and synthesize the information that matters through the combination of passionate experts and innovative technology.
Role
Who you are
- Motivated self-starter who thrives in a fast-paced, growth-oriented environment, previous experience working at a start-up or high-growth firm, a plus
- BA/ BS degree with minimum 5 years account-based marketing, marketing automation, and demand generation campaign experience in a B2B software company
- Proven track record of creating and executing account-based marketing and nurture campaigns to penetrate accounts, nurture leads, progress opportunities, and accelerate closing
- Experience with Marketing Automation Platforms (e.g., Pardot, Marketo, Hubspot), social media tools (Hootsuite), CRM campaign planning and reporting (Salesforce), website content management (Wordpress), webinars (e.g., Zoom, ON24), event management (e.g., Cvent, Splash)
- Hands-on, advanced experience with ABM tools (e.g., Madison Logic, Demandbase, 6sense)
- You understand the relationship between the metrics that drive success & you obsess over how to leverage and improve the primary drivers of ROI
- You believe in constant iteration: You constantly find ways to improve campaigns, tweak assumptions, and bring ideas on how to do so
- Desirable to have credit or finance experience, useful to have media, data or technology industry experience
What the job involves
- Join us, in our fast-paced environment, as our next Marketing Manager to plan and deliver the regional marketing programs for new logo acquisition and customer engagement to grow our business in EMEA and APAC
- You’ll work closely with product and editorial to tailor relevant content for our target segments: investors, banks, lawyers, and consultancies
- You’ll also work closely with your marketing partners in corporate/brand, product marketing, events and digital as you bring your programs to market
- Plus, you’ll act as the marketing business partner to regional commercial teams in EMEA and APAC
- Strategize and create integrated marketing campaigns for the EMEA and APAC regions; drive awareness in the market, build trust with our audience, generate true demand amongst our ICPs and ultimately generate sales-ready leads for the commercial teams
- Develop and scale our ABM program while planning, organizing, and implementing targeted, end-to-end campaigns for key accounts and contacts
- Engage with commercial and editorial teams to plan and execute content webinars
- Manage industry partnerships including content marketing and event sponsorship
- Collaborate across the organization to plan and market high quality events
- Leverage marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions
- Stay on top of industry trends and technologies, making recommendations and launching new channels and campaigns where appropriate
- Managing and segmenting data, identifying gaps, developing new data sources and implementing a GDPR and email laws compliant data build plan
Salary benchmarks
Our take
Reorg is a global provider of credit intelligence, data and analysis of issues affecting the distressed debt, event-driven and leveraged finance markets. The company sets itself apart by taking an approach that combines reporting with financial and legal analysis, providing a holistic view and delivering that view in real-time.
Reorg has fundamentally changed the way in which financial and legal professionals access complex business information. Its service reaches over 25,000 people across a variety of institutions and its subscription-based service is giving organisations the ability to replace the work of junior attorneys.
Reorg garnered considerable interest from several private equity and strategic rivals due to its expensive subscription-based services that have proven to result in stable growth for clients. Reorg's services are particularly valuable and its 2022 buyout by British global investment firm Permira opens the doors to vast opportunities for Reorg's further growth.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Medical, dental, vision, and 401k/pension benefits
- Generous PTO policy and Summer Fridays
- Gym subsidy and other fun fitness benefits
- Flexible working policy
- Home-office reimbursements
- Generous referral program to encourage quality recruiting
- Educational reimbursements for career development
- Kudos program to recognize and award colleagues
Company values
- Action Oriented: We believe in thoughtful action, clear decision making and moving the ball forward. We will make mistakes and learn from them in order to do better in the future. We understand the power of consistent action to yield compounding results
- Customer First Mindset: Our customers are the most important stakeholders in our business. Solving their problems and anticipating their challenges is the purpose of our work and our underlying mission. Our commitment is to deliver on our promises and continuously improve the customer experience every day
- Effective Team Player: We approach our work with a deep understanding that we are greater than the sum of our individual parts. We treat each other with respect and integrity and offer candid, thoughtful feedback to improve the organization. We recognize and affirm each person's individual talents and ambitions as we work towards Reorg's shared goal
- Driven to Excel: We strive for excellence in everything we do. While we celebrate our achievements, we are relentlessly dissatisfied with the status quo. No matter the process, product or person, there is room for improvement. We continuously seek out those improvements and act upon them to benefit Reorg and all of its stakeholders
Company HQ
NoMad, New York, NY
Leadership
Kent Collier
(CEO)Experienced Analyst having previously worked at Catalyst Investment Management and Millennium Partners, also worked as the Vice President at Assurant Asset Management.
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