Art Director, SoFi
Social, Contract
$66-$76/hr
Mobile & online personal finance services
Job no longer available
Mobile & online personal finance services
1001+ employees
Job no longer available
$66-$76/hr
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- The ideal candidate is someone who lives and breathes social media, can brainstorm and create content for multiple social platforms, intuitively understands what works best in each channel, and is comfortable being on camera
- You might be wondering, “What will set me apart from the other candidates?” We’re looking for a strong communicator who can express ideas clearly—not just on the page (or screen), but also in presentations and brainstorm sessions—and then bring them to life in execution
- And if photography, videography, editing, animation, or all the above are also part of your repertoire, you’ll have a chance to put them all to use
- Ability to both concept and execute—you’ll have to dream big, then go make it happen with minimal oversight and sometimes limited resources
- Experience with current social best practices—you have an inherent grasp on what works, what’s exciting, and what’s old news
- Comfortable tackling a range of content, from straightforward tweets to big-budget long-form video content
- Expert multi-tasking and time management
- Sense of urgency—you want to go, move, make things happen, and shake things up
- Ability to understand technical content and quickly learn new material
- Knowledge of financial services/personal finance a plus
- Familiar with video editing software/apps and able to edit a simple short-form vertical video
- Personal characteristics
- Creative
- Curious
- Open-minded
- Strong communicator
- Collaborative
- Must have 1 - 3 years of experience working as an Art Director at an ad agency, in-house creative department, or freelancing for major brands
- Must have a strong portfolio that includes existing social work, with a variety of delightful or impactful work across multiple social channels
- Bachelor’s degree or equivalent experience
- English proficiency and excellent eye for design and pixel perfection
- Ad/portfolio school education preferred
What the job involves
- We are looking for an Art Director to join our internal social creative team within the SoFi marketing department
- You’ll be responsible for coming up with standout concepts for our owned and paid channels, including Instagram, Twitter, Reddit, and our private Facebook group of over 50,000 passionate SoFi Members
- In this role, you’ll work with copywriters, strategists, motion designers, and other creatives as part of our in-house agency
- Develop content of all types for day-to-day posting on social media
- Concept and execute new ideas for game-changing, thumb-stopping campaigns and properties
- Our ultimate goal is to make incredible SoFi content that excites people to work toward getting their money right, and it’s your job to make the content that’ll get them to stop their scroll
- Collaborate with strategy, product, and even our certified financial planners to bring SoFi’s unique perspective on personal finance to a rapidly growing audience
- Iterate on high-performing ways to consistently drive acquisition in paid social
- Live and breathe social media, keeping up with the latest trends and constantly trying to one-up other best-in-class brands
- Maintain SoFi visual guidelines while creating graphics, illustration, and imagery that delight and get people to react, engage, and share
- Partner with a copywriter to sell ideas and bring them to life
- Anything else you can dream of — seriously, we’re open to your ideas
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets them apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company values
- Put our member's interests first – if we take care of our members' interests, it will best serve our interests.
- Run after problems – we must build a culture of people who run after problems in order to ensure we execute with excellence and “things” do not fall through the cracks.
- Embrace diversity, everyone should feel welcome, included and able to contribute – diversity is a differentiator and our team should reflect society. We should continue to encourage and celebrate diversity.
- Get to the truth and make principle-based decisions – we can only make the best decisions if we have the right data, all of the perspectives, and if we align on the guiding principles.
- Make your footprint bigger than your foot – selfless acts are critical to elevate beyond the impact of our collective individual efforts.
- Do the right thing, if you're not sure, do the harder thing – our business is built on trust and integrity, which requires both adhering to the letter of the law and regulations and doing the right thing for the company and our members..
- Set ambitious goals, be gritty, be accountable - we must hold ourselves and others accountable for delivering our business objectives, for our culture, and for our member.
- Take care of other people and help them grow - our people are our greatest differentiator, if we take care of our people, they will take care of our members.
- Iterate, learn, innovate - we are all responsible for innovation and we must embrace data-driven decisions.
- Be SoFi missionaries - our products, our services, our brand, and our business must be durable over the long term to achieve our mission—be a missionary.
- Don’t forget to smile - our ambition is contagious: it makes us smile to see people inside and outside of SoFi succeed.
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
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