Marketing Specialist, Staffbase
$90-110k
+ Employee Stock Option Plan + Equity
More information about location
1-2 days a week in office
Employee communications platform
Open for applications
Employee communications platform
501-1000 employees
Open for applications
$90-110k
+ Employee Stock Option Plan + Equity
More information about location
1-2 days a week in office
501-1000 employees
Company mission
Staffbase's mission is to unite companies and their employees behind a common purpose.
Role
Who you are
- The ideal candidate will have experience with B2B SaaS integrated marketing best practices, process, and technology
- Hands on experience as an individual contributor to execute plans and adapt to new tasks as needed
- 3+ years B2B marketing experience in the technology sector and ability to thrive in a fast-paced work environment with limited direction, adapt to changing priorities, and meet aggressive project timeframes
- Strong collaboration skills to interact with key stakeholders across various business groups
- Ability to assess and prioritize opportunities and ‘signal from the noise’ to drive success effectively
- Hands on experience with reporting, analyzing and optimizing outbound email sequences and top-of-funnel performance
- Preference for candidates with expertise using Hubspot, Gong,Salesforce, and HighSpot
- Excellent communication and presentation skills with the ability to build trusted relationships across various departments in a business
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- Working closely with the Senior Manager, Integrated Marketing, you will play a critical role in shaping regional marketing programs for North America, ensuring that we are operating at peak efficiency and effectiveness
- Maintain and execute integrated marketing plans that align seamlessly with marketing and sales objectives for key accounts in key industries
- Assess the fit of corporate marketing campaigns for accounts and collaborate with the wider marketing team to adapt and introduce them appropriately
- Drive engagement by creating a regular cadence of communications with prospect contacts. Support in the execution of owned and third party events tailored to key accounts
- Be responsive and up to date with market conditions and industry trends that would drive how we would go-to-market with tailored sales plays, such as upcoming regulatory changes, competitive takeouts, outreach sale sequences etc
- Partner with Sales Development to create best practice and multi-touch outreach sequences to support pipeline efforts
- Partner with Sales Enablement to create playbooks to support follow-up and outreach for major owned events
- Curate and drive the Revenue Weekly Newsletter, ensuring pull through of relevant information for Sales, Customer Success, and Strategic Advisory, e.g. field events and associated goals, sales trainings, press coverage, etc
- Maintain Highspot with relevant campaign information, ensuring regular upkeep and hygiene
- Regularly review reporting and dashboards to provide visibility into business performance, and analytics
- Partner with Revenue Operations to improve our reporting and processes and provide insights to the Marketing and Sales teams
- Partner and collaborate with Central Marketing to improve our marketing strategies and outcomes
Our take
Since launching in 2014, Staffbase has grown into a major name in the internal communications niche. Its platform is used by the likes of Samsung, ALDI, DHL, and Domino’s to create branded, mobile-first communication and information sharing tools which can access a company’s intranet from anywhere.
Staffbase has managed to set itself apart to some extent from the range of other internal communication apps like Slack and Teams by focusing on building a product tailored towards dedicated internal communication teams, rather than taking a more general approach.
This is proving to be a good decision as, with the shift to remote and hybrid working, the last few years have seen Staffbase gather serious momentum. A 2021 merger with Canadian competitor Banantang has been followed up by a series of major funding rounds and a rise to unicorn status. As well as this, it’s been expanding its own product portfolio through a number of strategic acquisitions as it looks to stay ahead of the competition.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2022
$116.8m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $313.9m
Company benefits
- Financial Benefits: Let’s talk about money – all Staffbase employees get stock options granted (ESOP). When the company wins, you win, too. Additionally, we offer country-specific pension plans to all employees.
- Health@Staffbase: We care about your physical and mental health. Staffbase provides mental health resources with certified clinicians via phone, email, chat, and video. Beyond healthy snack options, drinks, and dynamic workspaces, we also offers free sports courses.
- Ongoing Learning: We thrive on personal and professional growth. Every employee gets €1,800/$2,200/£1,650 per year to spend on education.
- Parental Leave: We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.
- Flexibility: When it comes to your personal life, it’s not our place to dictate your schedule. We offer flexible work from home as well as full-time and part-time options.
- Generous Vacation Policies: Taking time off is important. We want you to take vacation and give your body and mind a break when you need it.
- Fun Stuff: From virtual art nights to scavenger hunts: there are no limits when it comes to fun team building activities at Staffbase. Once a year, we all gather for THE ONE BIG internal event: Staffbase Camp.
- Giving Back: Giving back is important to us. Every employee can volunteer one day per year at an organization of choice. On top, Staffbase contributes with a donation.
- Lease a Bike: We offer our employees loaned bicycles and cyclists' safety equipment as a tax-free benefit. It’s an initiative to promote healthier journeys to work and to reduce environmental pollution. This benefit is currently available in Germany, UK, and the Netherlands.
Company values
- Growth – Celebrating Change, Being eager to Learn, Seeking Excellence
- Ownership – Being Accountable, Being Proactive, Being Thought Leaders
- Empathy – Being Humble, Being Fun, Being Human
Company HQ
Altchemnitz, Chemnitz, Germany
Articles
Leadership
Martin Böhringer
(CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase.
Lutz Gerlach
(COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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